It can be argued that vendor management is experienced differently depending on a person's role in the process, and every company seems to have a slightly different approach. Some are chaotic, emotional, and highly dependent on their clients. Others are robotic, driven by price and volume alone. How do you find the right approach for your company? How do you define it to clients, and how do you carry it out? This panel will be a case study about perception, positioning, and VM personality. It will explore strategy, decision-making, and KPIs for measuring success. Bring your own perspectives and be prepared to share.