Congratulations - your business is growing! Maybe you've landed that unicorn or established a solid foundation of loyal clients, and they all want to know, “Can you scale your business to meet my demands?”  Your answer: of course! So, you ramp up your operation and boost capacity - all good, right? Not quite.

In this session Colleen and Marina will dive into what questions leadership needs to consider when managing consistent growth to ensure it is both sustainable and profitable. They will move beyond the responsibility to scale operational volume and discuss key corporate strategies related to the entire company to inspire collaborative in-session conversations. 

Participants will be challenged to assume a critical lens with which to view their company today. Does your brand reflect who you want to be five years from now? Are you maximizing your current talent pool? Should you hire more employees or part ways with clients who no longer align or aren’t as profitable? When should you ask for third party help and is it worth the investment? And what about your retention and culture dilution? 

In addition to addressing these thought-provoking questions, Colleen and Marina will highlight some major risks often associated with rapid growth and how to ensure leadership is acting with a proactive, not reactive, intention. They will not only reflect upon personal experiences (the good, bad, and ugly) to offer insight, but also reference published case studies and white papers to help the audience think critically, and aggressively, about their own ambitions for growth and success. Participants will be engaged and encouraged to share their hits and their misses. 

Finally, there will be a significant emphasis on the importance of executing effective change management - growth isn’t just about acquiring more, but also keeping what you have.