The Localization Institute Presents "Developing a Tiering Blueprint"

 
Tiering is an extremely useful, and most often overlooked, methodology for on-going localization operations. When you take that next step beyond a concrete set of language tiers, you’ve already begun to fill out a blueprint for your localization operations.

As a localization professional, readiness to pivot and build responsive localization operations is a key to both overall localization success and your success with global customers.
 
  • How are your localization operations responding to corporate changes?
  • Are roles in your localization organization shifting to respond to new corporate initiatives?
  • Do your processes, workflows and technologies seem out of date or too manual-intensive?
If you haven’t yet stopped and thought through your ever-growing localization and resource challenges, now is the time to tune up operations and roles.
 
Melissa Biggs is a localization veteran with over 25 years of experience in management roles targeting localized products for enterprises. She teaches two classes for the Localization Institute.

 The ReadySetGo: Tiering Blueprint will look at the issues and useful practices around working with a tiering strategy for localized properties. 

The Global Language Strategy Master Class provides tools and guidance for corporate and localization leaders to use in creating and maintaining a robust language strategy.
 
April 13, 2023
Format: ONLINE
2 hours 30 minutes

Instructor:
Melissa Biggs
Course fee: $350
 
 
Learn more and register!
 
Global Language Strategy
Master Class
April 4 - 25, 2023

Format: ONLINE
4 classes - variable times

Instructor:
Melissa Biggs
Course fee: $750
 
 
Learn more and register!
 
The Paper from Localization Institute Graduate Student
Recent Global Digital Marketing and Localization Certification graduate Yessica Imm explores the nuance between regionalization and localization in her paperAnd learn more about Dr. Nitish Singh’s comprehensive course here
“Localization is the process of adapting a product or service to a particular market so that it is easy to understand and comfortable to use in the local context. Regionalization is the segmentation and identification of needs based on a specific region or location.”

Yessica further breaks down this difference by exploring how a single language, like Spanish, can have a hundred dialects and locales, which necessarily shapes your localization strategy. 

“Something important to keep in mind, the more personality you want to add to your content, the less likely you can apply universal Spanish, especially with marketing, sales, or more direct and interpersonal content. To truly resonate with your desired market, is best to localize as closely as possible to the audience.”

Read more about Spanish locales and regionalization in Yessica’s enlightening and fascinating article here.

And learn more about our comprehensive certification course here. 

 
Global Digital Marketing
and
Localization Certification
Enrollment OPEN

Dual Credentials = Dual Advantage
Certificate from University of North Carolina, Wilmington
and
Certification from The Localization Institute
Instructor: Dr. Nitish Singh
 
Course fee: $1250
 
 
The Localization Institute also offers private, customized corporate training upon request. If your organization is interested in booking customized versions of any of these courses or with any of these instructors, please contact Alex Bernet at alex@localizationinstitute.com for more information or to schedule a consultation.
 
ONLINE Master Classes Open for Registration: 

Championing Change Master Class
February 27 - March 20

Machine Translation Master Class
March 2 - 23, 2023

Localization Teams Master Class
March 22, 2023 - May 10, 2023

Quality Management Master Class
March 27 - April 17, 2023

Global Language Strategy Master Class
April 4 - 25, 2023
 

ONLINE ReadySetGo Classes Open for Registration: 

Vendor Selection and Management: A Modern Guide
March 21, 2023

ReadySetGo: Agile Localization PM
March 28, 2023

ReadySetGo: Localizing Content 
March 15, 2023

Tiering – A Modern Localization Blueprint
April 13, 2023

ReadySetGo: Global Navigation
May 26, 2023