GALA Champion Paulo Pereira Guimarães

In this series of interviews, GALA members share their insights on the pursuit of globalization & localization brilliance. Today’s GALA Champion is Paulo Pereira Guimarães.


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A long-time GALA member, Paulo Pereira Guimarães began his career in 2006 as an administrative assistant, responsible for collecting paper documents from clients' offices and sending them to translators via fax machine. Over time, he took on additional responsibilities as a project manager, overseeing the translation of more than 15 million words per year. For the past four years, he has served as the Managing Director, guiding the company through the advancements in Machine Translation, developing their employees, and planning for the future. Currently, he holds the position of President at the Brazilian Association of the Linguistic Industry - BLISS.

00:09 Introduction

02:28 Business development in Latin America

04:53 The challenges and joys of business development

05:42 Joining GALA

07:36 Volunteering at GALA

08:24 Challenges for BLISS on the Brazilian market

10:20 Embracing coo-petition

11:03 The Brazilian market

12:06 The South American market


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