Interview with Sarah Presch, Digital Marketing Director (Dragon Metrics)

 

 

Sarah Presch started off life as a military trained translator, before doing a masters in digital marketing. Now, she is Digital Marketing Director at Dragon Metrics and studying towards a BA in Psychology and Sociology at Dublin City University.

She has been working in international digital marketing for 10+ years now, and previously founded her own boutique marketing agency which was named Ireland’s 2nd best start-up. Her campaigns have won numerous European awards and saw her named Northern Ireland’s Young Business Personality back in 2019. She also teach digital marketing to Masters students at the University of Strasbourg.

We caught up with her to talk about the state of international SEO, trends for 2024, the use of AI for SEO, and what to look out for when working with a digital agency.

Topics

00:20 Catching up with Sarah Presch
01:10 What has psychology got to do with SEO?
03:10 AI-generated content, yes or not?
08:22 SEO Trends 2024 - Technical SEO
10:22 Collaboration between language service providers and SEO agencies
13:27 White Hat vs. Black Hat SEO
15:49 Choosing the right SEO tool 
19:56 Using keywords with zero search volume
21:52 Neurodivergents in SEO

 

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Isabella Massardo

Content strategist at GALA. A linguist and technologist who has lived in Italy, Russia and the Netherlands. Through GALA, Isabella offers the translation community content that’s relevant, reliable, and timely. She is always on the lookout for thought-provoking globalization and localization topics.