CSA estimates there are 27,000 Language Service Providers – a crowded market. How do you position your business to compete and grow in such a crowded space? Paraic will share elements of growth strategy, from identity and branding, to market segmentation and positioning, and strategic tools for differentiation and growth. He will illustrate using specific examples from the experience of growing Iconic Translation Machines, from its founding in 2013 to its sale in 2020, in a crowded market of MT providers and open-source toolkits. While Iconic was a technology company, these growth strategies are equally relevant across the language services industry.