The content enablement landscape differs massively from what existed just a few years ago. This panel will investigate how good-old linguistic quality focus on perfection has shifted towards a user-centric and use-case driven fit-for-purpose quality concept. Panelists will explore the key criteria for content categorization and how such content types should be linked to user-centric and user-inclusive quality requirements. The concept of service (quality) levels will be introduced to inspire the audience on how to design an efficient end-to-end service delivery framework with quality requirements that vary depending on content's use case, its business importance, and its user-centricity.