Synthetic media is democratizing the production of media. What is the impact on the language industry? Digitally generated media is the third wave in media evolution after the rise of classic media (radio, television) and the distribution of new media (via internet). With synthetic media, new ideas can be created and tested at a fraction of the time, output and outreach can be increased and multiplied. 

According to the Innovation Hub of WDR there are 4 scenarios for the evolution of synthetic media in the next 4 years: (1) content machinery, (2) digital humans, (3) tools under the hood, (4) post-fake.
The opportunities for the language industry in those scenarios are countless:
•    AI tools under the hood and combine them with human creativity in order to achieve a polished result, just as the MT post-editing concept. 
•    Replacement of traditional processes (AI voice). 
•    Creation of new collateral services (script copywriting, synthetic content post-editing).
•    New language services in the field of text-to-speech, NLP, synthetic voice, synthetic video, synthetic content creation etc.
•    New post-fake concepts like multilingual digital humans are born or maybe a new solution for the subtitling bottleneck.

Video is one of the most powerful formats in media because it enables you to tell a story in a way that words cannot. By 2022, 82% of the internet traffic will be video according to the Cisco Annual Report. A massive opportunity. 

What are trending language AI services? Who are the buyers of the new services? What are practical use cases of language AI for sales and product teams, marketers, L&D, corporate HR, e-commerce, news & entertainment companies? “If we do not invent the future, someone else will do it for us - and it will be their future, not ours.” - Duncan D. Bruce & Dr. Geoff Crook