The localization business is going through a very peculiar yet delicate phase in its history: mergers & acquisitions are happening at an unprecedented rate, with the largest companies becoming more and more monopolist in the market, while technology and AI are evolving at an incredible speed; to top it all off, the effects of the pandemic have impacted the whole world as we know it, from businesses to people. How can small-medium LSPs keep up with such swift and continuous changes?

If these companies have been lucky enough to survive through the pandemic, how can they survive the changes generated by the market itself? We all know by now that differentiation, innovation and change management are three main concepts that every LSPs – no matter how big or small – need to embrace quickly, but quite often smaller businesses don’t even know where to start, or don’t have the resources to do it. But that’s easier than you may think.

By embarking on a movie-inspired journey, this presentation aims at providing a step-by-step guide on how small-medium businesses can reach a sustainable growth in this new era. The journey starts from a deep understanding of the importance of finding one’s strategic positioning (and how to do it), and continues through the introduction of tools and options that are available to keep growing in a sustainable way. In the second part of the presentation there will be a practical focus on account management, client retention, branding, sales strategies and growth hacking, always from the point of view of the small-medium actors in the market.