Customer-driven innovation creates more value for shareholders, customers, and the industry. But many companies find it hard to harness and apply it in the context of the language industry. Differentiation and innovation strategies have the power to generate accelerated momentum in ways that Business as Usual (BAU) models rarely do. While differentiation in the crowded language industry is often 'variations of the same', we believe that powerful differentiation is the fuel for industry, company, and client success. 

This session will discuss how to harness customer insights and the changes being driven in the context of global growth. To illustrate these points, we will look at case studies from parallel industries and talk about how these have been and can be applied to growth in the Language Services space. Attendees will learn how to evolve their buyer personas and map to not only services and solutions but also to customer experience models to be able to take back models to their own organisations to build a growth engine with traction and movement to fuel momentum growth in 2022 and beyond.