In no area is localization more relevant than in marketing, and in rarely any other area is it more challenging. Using data-driven approaches will help get things right: from picking the right language and market set to asset marketization, from messaging to CTA layout, data will support the right decisions.

In this brief talk, Soren Eberhardt, Global Site Manager at Microsoft, will explain which metrics, tools and processes should be used for successful localization in marketing.