Thriving in today’s digital environment requires being digitally enabled and proactively becoming a data-driven business. Understanding the value of linguistic data and a dependable digital data platform is critical to the success of LSPs. Relying on adhoc, manual data collection processes and trying to piece countless spreadsheets together is not only inefficient, it makes it very challenging for LSPs to access the growing volume of key data points needed for a holistic view of their customers. Andrew will discuss important considerations that will help LSPs maximize the value they can offer their customers including the importance of developing a solid data strategy; the need for a fully digitized data platform; the value of gathering, consolidating and analyzing customers’ linguistic data, and how a 360 view provides valuable insight to help identify opportunities and critical next steps for their customers such as what the next language of focus should be, vertical growth opportunities, content types, and even how they’re comparing against their global peers; and finally, the operational efficiency that can result from access to comprehensive customer data - driving faster time to market, the ability to track work status real time and insight into the resources which resources to invest in.
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