The use of marketing automation (MA) tools like HubSpot, Marketo or Pardot is on the increase across the translation industry. But still nowhere near how everyone – from freelancers, language tech companies, to language services providers of any size and marketing budget – could utilize their full potential.

This interactive panel will start off with the results of custom research into how various industry players build their marketing tech stacks, and what MA tools they use (and how). It will then address how anyone can get started with marketing automation, even on a shoestring budget; how to fit MA into your overall marketing approach; when you should consider a more robust MA strategy; and interesting innovations in the MA space, and how to embrace them.