How do you stay successful in the changing world of B2B sales? Come and join the discussion with our renowned panelists.

More and more of our communication happens online. Global research firm Gartner expects exponential growth in digital sales interactions between buyers and suppliers over the next five years.

This digital transformation is having a notable impact on sales in the language industry as well. According to the latest Digital Marketing and Virtual Sales strategy by CSA Research, 60% of LSPs are expanding into new target markets. 57% are increasing the size of their sales teams. 

Does adding sales resources and expanding your targets guarantee growth? Hardly. On the contrary, interaction with customers and especially prospects falter if new core capabilities are not added into the mix.

What are these new core capabilities for the sales team of the future? They include, for example, using tools that support data-based insight, automation, and an ecosystem approach to customers and partners. Content strategy and customer understanding are needed that support a digitally-focused sales skillset. More important than ever before, sales reps need to be able to manage stakeholders and build strong relationships with and without personal facetime.

We will look into these key areas and you will be able to take away a checklist for your own organization.