Like It or Not, With AI, Social Media Marketing Is Never Going to Be the Same

27 Feb 2024
10:00 AM to 11:00 AM
Central Europe Standard Time (UTC+01:00)

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Social media marketing has evolved significantly; it's no longer about manually crafting posts and sifting through stock images to find the perfect visual match for our message. While the core goals and values of our social media strategy remain the same, the approach to content creation has changed with the integration of AI tools like ChatGPT, MidJourney, and Grammarly.

Key Highlights

1. Practical AI Integration: This presentation will unveil practical examples where AI tools reshape and improve current marketing methodologies and processes.
2. Exploring Limits and Uniqueness of AI: We will critically examine the ability of AI-generated content to maintain a human touch and its potential limitations.
3. Future-Proofing Skills: While specific AI tools may become obsolete, the skills developed in utilizing AI will have enduring value. AI tools will not replace marketers but empower those who adeptly use them.
4. AI and Localization Synergy: We will explore how AI tools like ChatGPT are pivotal in content localization, tackling challenges like cultural relevance and authenticity while harnessing technology.
5. Strategic Adaptation: Finally, we will discuss the importance of restructuring marketing processes to optimize the benefits of AI tools and ensure our content is linguistically precise and culturally engaging.


Integrating AI technologies in social media marketing is not just an option but a necessity for staying competitive. These tools offer a significant advantage in creating more efficient, compelling content aligned with current trends.

It's essential to recognize AI's capabilities and limitations in content creation, including addressing concerns about the uniqueness and human-like quality of AI-generated content and how these factors play into the broader context of marketing strategy and audience engagement.

While specific AI tools might quickly become obsolete, the skills and knowledge gained using these technologies have enduring value. Marketers adept at leveraging AI tools will be better positioned in their careers, as these skills are crucial for creating content that is not only linguistically accurate but also culturally resonant and authentic.


While this course is recommended for a wide audience, the following professional figures will receive the maximum benefit from this presentation:
● Marketing professionals at any level
● Localization managers
● Project managers in the localization field
● Account managers

Host organization: University of Strasbourg

Event Speakers

Franco Folini
University of Strasbourg

Franco Folini holds a Master's degree in Computer Science and has solid experience in digital marketing earned in Silicon Valley. After teaching the "Digital Marketing" boot camp at the University of California at Berkeley, he is now teaching the "Social Media Marketing and Community Management" course in the Master's program on localization at the University of Strasbourg. Franco delivers consulting, coaching, mentoring, and training to startups and companies in marketing, eCommerce, and innovation.