In almost all translation projects, linguists inevitably ask questions to improve the quality of their translations. When localizing user interface/user experience (UI/UX) elements on web pages, the frequency of these questions can escalate, influenced by factors such as the amount of context and background information the project manager gathers from stakeholders. Many variables, ranging from the linguists' workload to the capabilities of the TMS tools, can affect the quality of the project deliverables.

In this presentation, which delves into the intricacies of localizing UI/UX elements, we will explore essential considerations within the localization program when adapting a company's webpage for specific markets. Drawing insights from the hospitality industry and relevant experience, our discussion will cover topics such as context understanding, left-shifting, adaptation, and a brief exploration of artificial intelligence.

Audience

•    QA managers
•    QA specialists
•    Localization managers
•    Language managers
•    Linguists
•    Project managers
•    Project coordinators
•    UI/UX designers
•    UI/UX product owners

Takeaways

•    Learn how to enhance linguistic quality by implementing efficient and collaborative workflows
•    Understand and address the common challenges associated with UI/UX translation projects
•    Break free from the traditional translation approaches and explore innovative solutions
 

Host organization: Booking.com