(Q) Standardization or Flexibility? (A) Yes, Please!

04 Apr 2024
08:00 AM to 09:00 AM
Pacific Standard Time (Mexico) (UTC-08:00)

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Traditional approaches to process automation involve programming proprietary software solutions to specific problems. This is not exactly a perfect fit though for an industry as rich in variety and as dynamic as the language industry.

Marcus Danei and Dr. Volker Stiehl share with the audience an approach that has allowed SAP to master complexities such as literally millions of process variants while allowing freedom and flexibility with regards to linguistic technologies used. They also share some thoughts as to how this approach could find broader application in the context of supply chain transparency on the one hand, and similarly by its openness facilitate the exchange of best practice processes within the industry.


Standardizing and automating your processes does not need to lead to a lack of flexibility. Learn about a standardized approach that lends itself to building flexible approaches to solving even highly complex problems.


Host organization: SAP SE

Event Speakers

Marcus Danei

At SAP, Marcus Danei is responsible for defining and implementing the strategic direction for SAP's language technology. Marcus has over 24 years’ experience in the software and localization industries, and has worked in a range of areas within SAP, from introducing Arabic as a standard language, through translation production management, defining and maintaining standards for release management and technology, to translation business partner management. SAP’s strategy is to help every business run as an intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: SAP customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com.

Dr. Volker Stiehl

Volker Stiehl studied computer science at the Friedrich-Alexander-University of Erlangen-Nuremberg. After 12 years as a developer and senior system architect at Siemens, he joined SAP in 2004. As chief product expert, Volker was responsible for the success of several SAP products in the integration and business process management domain. He left SAP in 2016 and accepted a position as Professor at the Ingolstadt Technical University of Applied Sciences where he is currently teaching business information systems. The focus of his work is on the process-driven development of complex business solutions.