Leading Product Localization at Salesforce: Our Strategy to AI Transformation
Member Webinar
The advent of generative AI presents both challenges and massive opportunities for localization teams. This session provides a practical roadmap for managing AI transformation within a large-scale localization program.
We will share the strategies adopted by the Salesforce Localization team—from retraining program managers and embracing new tooling, to enabling multilingual AI capabilities for agents and customer-facing products.
Join this webinar to find out how our team successfully pivoted to leverage generative AI since 2022, transforming our portfolio and expanding our strategic value across the organization.
Key Takeaways
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Agentforce: Explore the Salesforce portfolio and dive into Agentforce's functionality. Learn how we localized Agentforce for the global markets.
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Strategic Retraining: Understand the specific training and upskilling programs necessary to evolve traditional localization managers into AI-empowered "Prompt Engineers" and localization strategists.
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Operationalizing Gen AI: Discover real-world pilots and applications (like a "Loc Promptathon") used to integrate generative AI safely and effectively into localization workflows.
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Expanded Value: See concrete examples of how embracing AI transformation has expanded the localization team's portfolio and increased its strategic impact within a global enterprise.
Who should attend?
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Localization/globalization leaders
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Localization program managers
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Anyone involved in bringing products or content to the global market in an AI-driven environment.
Review GALA's policy on AI notetaking apps in virtual events.
Registration Options
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Registration Options
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Price |
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MEMBER TICKET
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FREE |
Raffaella Buschiazzo is Senior Director of Localization at Salesforce, based in San Francisco. A veteran of the localization industry with over two decades of experience, she has worked with Silicon Valley tech giants and fintech firms in Geneva, Switzerland.
Her tenure at Salesforce began with seven years leading content localization, when she co-invented Salesforce Machine Translation. Since 2019, she has been leading both Product and Content localization efforts. Raffaella holds a Master's degree in Translation, along with postgraduate degrees in Machine Translation and Terminology from the University of Geneva. Her background also includes extensive experience as a French and English into Italian freelance translator.
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