Inside the Buyer’s Brain: How Global Companies Build and Run Localization Operations
Member Webinar
What’s the one question you’ve always wanted to ask localization buyers but never dared to? What does localization really look like behind the scenes at global companies?
In this webinar, buyer-side localization leaders open the curtain on how they design, scale, and evolve their localization programs.
We’ll take a peek at the localization differences and similarities between start-ups, scale-ups, and established corporations. We’ll discuss the unique challenges of creative, technical, and heavily regulated industries.
Panelists will dive into the complexities of localization operations: building vs buying TMS solutions, in-house vs outsourced teams, and balancing automation with traceability. They will share why progress in localization technology adoption can be slower than expected and why AI, while promising, isn’t always a critical differentiator for language services.
Expect an honest conversation about what buyers actually need (and what they don’t), the evolving expectations for vendors’ technical and operational skills, and who should drive the collaboration. Through real examples, we’ll uncover how global teams align their tools, roles, and services to business goals.
This webinar is for…
- Anyone who delivers localization products and services, and wants to deepen their understanding of the buyer-side localization operations.
Primarily:
- Localization software providers (CAT tools, TMS,integration platforms)
- Language service providers.
- Localization buyers are also encouraged to attend to learn more about existing localization practices and to share their questions and perspectives during the Q&A portion of the session.
Join us for a grounded, candid discussion that goes beyond buzzwords and focuses on what actually works in building global-ready organizations.
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Registration Options
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MEMBER TICKET
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FREE |
Carola Hahn-Auer (Head of Content Operations, ZEISS Medical Technology)
Carola leads the global Content Operations Team of ZEISS’s Medical Technology Segment. Her team encompasses core disciplines such as content development, translation management, linguistic assets and data management, and technological infrastructure. Governance and operational responsibilities are centralized within her team, ensuring streamlined processes and effective collaboration.Carola places a strong emphasis on designing and implementing future-proof processes that leverage language data. Her goal is to unlock the value of data intelligence for a wide range of current and future business applications. To support this vision, she has established a dedicated team focused on language intelligence, fostering data-driven innovation and digitalization throughout the enterprise.
With over twenty years of experience in the language industry, Carola has held notable positions such as Head of Translations at Fresenius Medical Care GmbH and Head of Project Management at Lionbridge Germany. Additionally, she has worked as a consultant specializing in translation management, process optimization, and content strategy.
Carola is a passionate advocate for inclusion, accessibility, and ethical localization. She actively supports these causes and facilitates relevant discussions both within and beyond the industry.
Chiara Scaldaferro (Senior Localization Manager, GoStudent)
Chiara is a Berlin-based localization manager with 8 years of experience in international tech companies and a background in translation. She specializes in process streamlining through integrations, AI, and automation, building trusted translator teams, and driving inclusive multilingual projects. Passionate about localization advocacy, she developed online courses for TranslaStars, volunteered with Women in Localization, and was a LocWorld Malmö (2025) speaker, working to empower and shape the community.
Olga Stokowiec (Localization Program Manager, Maxon)
Olga Stokowiec is a hands-on localization leader and speaker with a background in law, translation studies, and music. Throughout her career, she's built versatile expertise in product and program management—from creating localization processes from scratch to managing multilingual deliverables for a gaming giant. Olga is currently leading the localization program at Maxon, aligning six product teams, GTM, and Legal. When not in localization, you’ll find Olga playing the trumpet, cycling, or hiking with her dog.
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