New Seller’s Guide to Help LSPs Turn On-Demand Interpreting into Recurring Revenue
AUSTIN, Texas – August 18, 2026 – Boostlingo today published the Seller’s Guide to On-Demand Interpreting, a practical playbook that helps Language Service Providers (LSPs) package, position, sell, and grow on-demand interpreting with their own customers.
Buyer expectations for language access have shifted. Over-the-Phone Interpreting (OPI) and Video Remote Interpreting (VRI) were the two most common ways end users accessed interpreting in 2025, used by 67% and 64% of surveyed organizations, respectively, according to the 2026 State of Interpreting Technology report. Always-on availability is now table stakes. LSPs that still lead with on-site interpreting alone are losing accounts to competitors that already sell on-demand, while the LSPs ahead of the shift are converting it into recurring revenue.
“On-demand interpreting isn’t just interpreting sold faster,” said Dieter Runge, Co-Founder and SVP of Business Development at Boostlingo. “It’s an essential service, a utility, and LSPs need to price it, staff it, and sell it like one.”
The guide draws on interviews with the Boostlingo account managers and executives who sell and support on-demand interpreting every day. It covers how to define the offer across phone, video, American Sign Language (ASL), human, and AI interpreting; which verticals and buying triggers to prioritize; how to price and package on-demand services for predictable revenue; how to run discovery and handle objections; and how to structure a pilot that proves ROI and leads to renewal and expansion.
The through line, according to the sellers interviewed, accounts that last are won on workflow, not price.
“This is a price-driven market, so if all you’re selling is an IVR and a PIN, you’re a commodity that’ll be swapped out the second someone undercuts you,” said Trent Bauer, Senior Account Manager at Boostlingo. “But when you understand their workflow, you find places to embed the service directly into the tools and systems they already use. That’s what makes you sticky. You stop being a phone number and become part of how they operate.”
The guide closes with a seller’s toolkit built for the field, not just the training room: a buyer FAQ sheet to keep open during calls, email templates for after discovery, after a proposal, and after a pilot, objection-handling flash cards, and a white-label one-pager LSPs can send to prospects under their own name.
The Seller’s Guide to On-Demand Interpreting is free to download at https://boostlingo.com/resources/sellers-guide-on-demand-interpreting/
About Boostlingo
Boostlingo is an interpreting technology company based in Austin, Texas. Its platform provides organizations with video, phone, and AI interpreting, plus scheduling, management, and reporting tools to run them, all in one place. The goal: communicate without barriers.
Learn more at boostlingo.com.
Media Contact
Morgan Lierley
Director of Marketing
media@boostlingo.com