GALA Academy Q2 2026: AI-Powered Marketing, Sales and Growth
There's plenty of information about using AI for marketing or sales. But what actually works, and what's just hype? More importantly, how can you make the most of AI right now in B2B language services? If you're asking these questions, this GALA Academy course is for you.
You don't need to work in sales, marketing, or client services. What you'll learn applies broadly across roles.
Academy Moderator: Libor Safar (Argos Multilingual)
Session 1 - AI for Marketing
5 May 2026 – 08:00-09:30am PDT / 16-17:30 CEST
This session provides a practical overview of a typical B2B marketing function and shows where AI can deliver the most value. While the specifics vary by company, depending on your strategy, setup, and team, you'll leave with concrete concepts, tools, and prompts you can apply right away.
Takeaways:
- How to use AI in marketing to stand out and multiply your output
- How to transform your best marketing workflows into reusable agents
- Building your own AI marketing tools versus using AI features in your existing systems — practical examples
Speaker: Libor Safar (Argos Multilingual)
Session 2 - AI for Sales
12 May 2026 – 08:00-09:30am PDT / 16-17:30 CEST
In an era of AI noise, successful localization sellers treat AI as an evolving thinking partner, not a static tool. Just as research moved from encyclopedias to the internet and from search engines to generative models, the tools we use will keep changing. This tactical session focuses on a flexible, tool-agnostic methodology for the modern sales cycle. We'll deconstruct deals from initial account mapping to post-sale momentum, identifying where AI adds the most leverage today and where human intuition must lead. You'll learn to build a personal, agile AI stack that sharpens discovery and reclaims time for the high-value human relationships at the heart of sales.
Takeaways
- The Agile Sales Cycle: Map AI tools across the entire deal cycle while distinguishing augmented tasks (CRM hygiene, research) from areas requiring human judgment (pricing, negotiations). Move beyond specific apps to build a durable process for research, discovery, and closing.
- Method-First Strategy: Master the CAST Framework for buyer-centric prompt engineering. Uncover deep localization pain points and keep your messaging authentic as tools evolve.
- High-Leverage Adaptation: Develop a personal system for automating administrative tasks like call synthesis and objection handling. This lets you iterate your sales process as quickly as the technology itself.
Speaker: L’Meese Greaney (Translated)
Session 3 - AI for Growth
19 May 2026 – 08:00-09:30am PDT / 16-17:30 CEST
Building on the AI for Marketing and Sales sessions, this one shows you how to build your own go-to-market operating system with AI. You'll learn to leverage your existing business to drive expansion, growth, and net-new revenue, viewing all functions as an integrated whole, not in isolation.
Takeaways:
- Using AI to accelerate overall business growth
- Connecting marketing, sales, and client services into an integrated system with AI
- Getting started and building long-term AI maturity — tips and tricks
Speaker: Erik Vogt (Vogt Strategy)
Registration Options
|
Registration Options
|
Price |
|---|---|
|
MEMBER TICKET
|
FREE |
|
NONMEMBER TICKET
|
$250.00 |
Libor Safar
Libor is a language enthusiast who turned his electrical engineering and, later on, business administration background into a lifelong adventure in languages and technology.
In the localization industry since 1993, he has worn many hats along the way—from hands-on translation to language quality, production management, sales, marketing and corporate development. Now, as head of growth at Argos Multilingual, he's doing what he loves most: bringing people and technology together in perfect harmony.
What drives him is his desire to help others around him—businesses and people alike—succeed. And with the AI revolution now underway, this is perhaps the best time ever.
He likes sharing whatever knowledge he has; he writes slowly and speaks fast about anything to do with the language industry, multilingual AI or global marketing. Always with the same goal in mind: making the localization industry a better place for everyone involved.
L’Meese Greaney
As a sociolinguist, L’Meese is forever exploring the interplay between language and society. She holds an MA in Linguistics and views every interaction as an opportunity for human connection. Her background spans teaching, sales enablement, and enterprise sales, allowing her navigate the invisible power dynamics, cultural hierarchies, and social nuances that define global business communication.
L'Meese is passionate about leveraging language to drive global connectivity and helping people communicate authentically across cultures, a mission she currently pursues as an Enterprise Account Executive at Translated. In this role, she works to understand complex localization and business needs helping organizations connect with their customers globally.
In an industry grappling with the AI revolution, she advocates for a method-first approach. L’Meese believes that while tools will inevitably iterate, the core of our work remains deeply social. She is dedicated to empowering individuals to amplify their voice and human intuition to ensure the heart of localization remains human-centric.
Erik Vogt
Erik is a longtime localization professional who has spent his career exploring how language, technology, and business strategy intersect. With experience spanning language services, data for AI, and cross-functional solutions design, he is especially interested in how organizations translate big ideas into systems that actually work.
Colleagues often describe Erik as someone who sees the bigger picture while helping teams navigate the practical realities of change. He has worked closely with sales teams, operations leaders, and technologists to align marketing, delivery, and growth—often in environments where innovation struggled to scale.
In an industry experiencing rapid AI disruption, Erik advocates for thoughtful adoption grounded in clarity, governance, and human judgment. He believes AI can strengthen—not replace—the relationships and trust that define localization. His goal is simple: to help organizations grow sustainably while keeping the human core of global communication intact.
For More Information:
