AI Along the Content Chain – From Creation to Localization
Member Webinar
THE EVENT IS OPEN EXCLUSIVELY TO MEMBERS OF GALA AND TEKOM EUROPE.
TEKOM MEMBERS CAN REGISTER ON THE TEKOM EUROPE PAGE.
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AI is transforming every stage of the content chain, from knowledge management and content creation to translation, localization, and delivery.
This members-only event hosted by GALA and tekom Europe brings together experts from technical communication and localization to explore how AI agents, knowledge graphs, metadata, and MCP are reshaping the way content is created, managed, and reused.
Session 1 | One Knowledge Layer, Two Directions: Making Content Findable by Machines and Reliable Across Languages
Harald Stadlbauer (NINEFEB Technical Documentation) and Viveta Gene (Intertranslations S.A. and Ionian University)
Terminology, taxonomies, and knowledge graphs are usually discussed either to make content findable by machines, or as a way to make meaning survive translation. We will show that once established, we could use it for two use scenarios, thus one strike hits two goals! They are the same infrastructure seen from two ends.
Harald Stadlbauer takes the outward view, from terminology to AI visibility and discoverability. Viveta Gene takes the inward one, from style guides to queryable institutional memory for domain and brand knowledge.
The two perspectives alternate across the session and close on what changes when the same knowledge layer is read, quoted and translated by systems no organization fully controls.
Session 2 | Agentic AI for Technical Documentation: What We Learned Building It for Real.
Production architectures, hard lessons, and the changing role of documentation professionals
Michael Iantosca (Avalara) and István Lengyel (BeLazy)
Production-scale agentic documentation is a fundamentally different problem from using AI for documentation via LLM prompting. In this session, Michael Iantosca, who has already built such an agentic system on top of DITA documentation at Avalara, a tax compliance company where precision is everything and hallucination costs millions, will share the story of that journey in a conversation with István Lengyel, who will ask him all the questions you'd be too shy to.
The story starts with management mandating a time reduction for the first draft from two weeks to 20 minutes. What did he and his team build? Come find out, and see it in action.
Discussion Panel | AI Along the Content Chain: Challenges and Opportunities
All four speakers · Moderated by Paula Stern
From knowledge management and content creation to localization and delivery, AI is transforming the content chain. Our four speakers will discuss the opportunities, challenges, and open questions this brings for our industry.
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MEMBER TICKET
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Paula Stern is a senior tech writer from Israel. She is the CEO of WritePoint Ltd. and the lead instructor of WritePoint’s Technical Writing Course. Paula is also the Spokesperson for tekom Israel, a popular blogger and presenter. Paula organizes the annual MEGAComm conference, uniting hi-tech professionals from the techcomm and marcom worlds. In recent years, her focus has been working for cyber-security companies and startups.
General Manager of the NINEFEB Group, Harald Stadlbauer works on technical communication, intelligent information delivery, and digitalization. He is actively involved in iiRDS and the Asset Administration Shell (AAS), including the development and synchronization of metadata for intelligent information.
István Lengyel is the founder of BeLazy, the company that makes localization possible across the entire supply chain. Previously, he was one of the founders of Kilgray, the makers of memoQ, and held various positions in the company. He tried most roles in the industry: he worked as a translator, as Director for Customer Success for On Global Language Marketing, and as a consultant for Nimdzi Insights. He holds several degrees including a PhD in translation studies from the ELTE University of Budapest.
Senior Director of Content Platforms at Avalara, Michael Iantosca has more than four decades of experience in content and technology, including 38 years at IBM. He was part of the team that pioneered structured content platforms based on SGML and DITA and helped develop DITA at IBM.
Head of Global Localization Solutions and Innovation at Intertranslations and a postdoctoral researcher at Ionian University, Viveta Gene works at the intersection of localization, knowledge graphs, AI-assisted workflows, and multilingual compliance. She serves on the GALA Board of Directors and has more than 20 years of experience in translation and localization.
A certificate of attendance is available on request for those who join the live session.
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