Giada Gerotto

I’m a translator by training and a vendor management strategist by evolution. My career has taken me through the full spectrum of our industry: MLV, SLV, and buy-side. I’ve built a career on juggling metrics with humanity, because keeping both vendors and internal teams happy needs a mix of science and empathy, but more than anything, circus skills.

I often speak at conferences about the power of integrated, data-informed vendor management, because data and feelings can, and should, always coexist.

When I’m not working, I’m probably doing yoga, spending time with family and friends, or cuddling random cats in the world.