AI Use Cases SIG: The Year-End Debrief

GALA Special Interest Groups

GALA SIGs are global communities that connect members on topics of shared interest led by volunteer moderators. Meet the moderators for the AI Use Cases SIG.

Dr. Belén Agulló García, Terra

Belén is a multimedia localization professional with over a decade of experience in the localization industry in various roles in multiple companies, mainly language service providers, research and consultancy firms, and technology service providers. In her professional career, she has touched upon almost every role in the industry, including linguist, project manager, quality program manager, language technology deployment manager, researcher, educator, customer success manager, and vendor relationship manager and community builder, among others. This unique mix of experiences gave her a unique and deep understanding of the industry. In recent positions, she worked as AI Strategist and Innovator. Her focus has been to lead teams in devising and implementing long-term AI strategies, foster strategic partnerships, and define go-to-market strategies for AI services across key verticals. Her current role is Executive Consultant, Innovation at Terra, where she keeps bringing her passion for localization, processes, and language technology to customers around the world. With an academic foundation rooted in Translation and Interpreting Studies from the Universitat d'Alacant, an MA in Audiovisual Translation, and a Ph.D. in Language Interpretation and Translation from Universitat Autònoma de Barcelona, she has not only pursued knowledge but has also contributed to her field through a user-centered study on accessible subtitles in virtual reality content.

Marcus Danei, SAP

At SAP, Marcus Danei is responsible for defining and implementing the strategic direction for SAP's language technology. Marcus has over 24 years’ experience in the software and localization industries, and has worked in a range of areas within SAP, from introducing Arabic as a standard language, through translation production management, defining and maintaining standards for release management and technology, to translation business partner management. 

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Xavier Maza-Cid, iDISC Information Technologies

Xavier Maza is Chief Client Solutions Officer at iDISC, where he leads sales, customer service, and quoting operations for global language and technology projects. With over 30 years in translation and localization, he combines strategic vision with hands-on industry expertise. Xavier is focused on integrating AI-driven solutions into language services, bridging human talent and technology to deliver smarter, scalable, and secure communication. Passionate about team leadership and innovation, he closely follows developments in AI, machine translation, and cybersecurity. He speaks Catalan, Spanish, and English fluently, with working knowledge of Danish and Russian, and is an avid scuba diver.

Zalan Meggyesi, Easyling

Diplomat by training, solutions engineer by trade, and usually the person brought in when ideas need to become something real. I work at the intersection of language, systems, and automation, with a strong focus on rapid prototyping. Recently, that’s meant hands-on experimentation with AI as a prototyping accelerator: turning rough ideas into specs, specs into prototypes, and prototypes into decisions. In this SIG, I frame the discussion, surface practical questions, and help the group extract useful patterns from real experience, so we leave with clearer signals on how to leverage AI in our favor.

Ziyi (Ian) Zhang, Zoetis

Technical Project Manager at Zoetis with expertise in machine translation evaluation, AI training and localization workflow automation. Skilled in designing and applying evaluation metrics tailored for the medical and pharmaceutical domain, with a strong focus on accuracy and terminology. Experienced in building AI-driven solutions, integrating terminology management tools with AI translation. Passionate about driving innovation at the intersection of language technology and global communication.