Johan Botha

International localisation leader with over two decades of experience building and scaling language programmes across Africa and globally. Proven expertise in language management, AI-assisted localisation, linguistic QA, and cross-functional collaboration with engineering and product teams. Recognised industry influencer (MultiLingual Magazine 2025) and Co-Founder of the Association of Language Companies in Africa (ALCA). Adept at uniting linguists, technology, and strategy to deliver seamless user experiences in 100+ languages. Experienced in leading global teams of linguists and vendors across multiple time zones, delivering scalable localisation for top-tier organisations.


Core Competencies
• Global Localisation & Internationalisation Strategy
• Leadership & People Development (multi-regional teams)
• AI, Machine Translation & Workflow Automation
• TMS, CAT Tools & Localisation Platforms (Bureau Works, Trados, memoQ, Phrase, Crowdin, XTM, LILT)
• Linguistic QA & Standards Development
• Vendor & LSP Management
• Data-Driven KPIs, Budgets & Reporting
• Cross-Functional Collaboration (Product, UX, Engineering, Content)
• Multilingual Communication (Afrikaans, English, Dutch; oversight of 100+ African languages)