Ana Vehar
Global Head of Content Localization
Professional Bio
Ana Vehar is Head of Content Localization at SumUp, where she is responsible for defining and evolving localization strategy and driving high-quality, streamlined delivery to enable global growth.
With experience in building and shaping in-house localization functions in tech, Ana specializes in designing operating models that align team structures, talent, and production frameworks with business needs. Her work focuses on creating balanced systems that combine human expertise, automation, and AI to deliver scalable, high-impact solutions.
This approach enables SumUp’s products to communicate effectively with merchants and consumers worldwide, while also resonating culturally and meeting local requirements.
With experience in building and shaping in-house localization functions in tech, Ana specializes in designing operating models that align team structures, talent, and production frameworks with business needs. Her work focuses on creating balanced systems that combine human expertise, automation, and AI to deliver scalable, high-impact solutions.
This approach enables SumUp’s products to communicate effectively with merchants and consumers worldwide, while also resonating culturally and meeting local requirements.