Navigating the Brave New World of Branding in the Age of AI
Member Webinar
AI is reshaping how brands connect with customers. Logos and guidelines aren’t enough when interactions move from monologue to dialogue.
In this session, branding expert Susan Westwater will show how to evolve brand personas for a conversational world, bringing consistency, trust, and authenticity to AI-powered experiences. You’ll learn how to define a conversational persona, apply archetypes, and extend your brand into voice, chat, and multimodal channels.
Susan will also share a case study on how a multinational brand tackled persona and voice challenges across multiple markets and dialects, plus examples of audio branding in action. Attendees will walk away with a practical framework to create conversational personas that scale globally and resonate locally.
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Registration Options
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MEMBER TICKET
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FREE |
Susan Westwater is the CEO of Pragmatic Digital and co-author of Voice Strategy and Voice Marketing. She helps brands turn AI into business results by designing conversational personas and experiences that scale across markets and channels.
A former agency strategist with 20+ years in brand and customer experience, Susan speaks at MAICON, DigiMarCon, and other global events, and teaches with the Marketing AI Institute. Her work centers on practical frameworks, ethical voice choices, and governance that teams can actually implement.
