From Metrics to Meaning: Mastering ROI for Language Investments

GALA Special Interest Groups

GALA SIGs are global communities that connect members on topics of shared interest led by volunteer moderators. Meet the moderators for the Client SIG.

Pia Bresnan, Uber

Pia is a strategic globalization leader with a proven track record in driving innovation at the intersection of localization and AI. With experience on both the client and vendor sides, she has built and led high-performing global teams, optimized complex localization workflows, and spearheaded best practices to enhance efficiency and scalability. Her expertise in business operations, program and process management ensures seamless go-to-market (GTM) operations in dynamic, AI-driven environments. As the industry shifts toward AI-enabled content and multilingual LLM evaluation, Pia is focused on developing robust strategies that enhance model quality, cultural relevance, and linguistic accuracy at scale. A dedicated advocate for professional growth, she actively mentors and volunteers with organizations such as Women in Localization, fostering cross-functional collaboration and driving meaningful transformation across the localization and AI ecosystems.

Julia Carrasco, Coupa

Julia oversees Localization Program Management at Coupa, where she coordinates various teams, identifies software support requirements, and maintains effective cost control. With over a decade of experience on both the client and the service provider sides, Julia has consistently prioritized optimizing processes to achieve outstanding results. She is also an active member of Women in Localization.

Agnes Schöndorni-Schönner, GoTo Technologies Germany GmbH

Fuelled by a passion for connecting people and products across languages and cultures, Agnes thrives where technology and creativity intersect. With over a decade at GoTo (former LogMeIn), she started as a localization leader at a fast-growing startup and helped scale global efforts across UI, marketing, and documentation. Her role has evolved alongside the company, taking her across borders and into a global team where she now oversees web and marketing localization, with a focus on international SEO and driving major tech initiatives. 

Prior to GoTo, Agnes honed her expertise with 10 years on the LSP front, mastering the entire localization cycle – marketing translations, editing, project management, vendor management, and terminology. This extensive foundation helps her shape a holistic view on how people and technology work together.

SIG Meeting Speakers

Ben Cornelius, Cornelius Communications

Enabling organizations of any size to reach global markets. Decades of experience in leading international teams in delivering relevant products and user experiences to billions of global customers. Accomplished leader, consensus builder, and communicator. Frequent speaker and known localization and globalization expert, change agent, technologist, and process mechanic.