Schedule

A digital version of the printed program may be downloaded here. (31 MB PDF file)

  SUNDAY 17 March
08:00 Pre-conference activities begin
12:00 Registration will be open 12:00 - 17:30
17:00 Speakers meeting 17:00 - 17:30
17:15 Meet & Greet for New Members and First Timers 17:15 - 17:45
18:00
GALA Welcome Reception 18:00

 

  MONDAY 18 March
09:00 Conference Welcome and Keynote Address
Human–Machine Coevolution: How to Thrive in an Era of Accelerating Technological Change
David Orban (Dotsub, Singularity University)
09:00 - 10:30
10:30 Refreshment Break 10:30 - 11:00
Exhibits open 10:30 - 17:30
11:00 What's Next? Moving at the Speed of Change
Stefan Gentz (TRACOM)
11:00 - 11:40
Localization 2020: Making Content Reactive, Reflective, and Personal
Paraic Sheridan (CNGL)
11:00 - 11:40
The Hidden Dynamics for Success in Latin America
Neal Goodman (Global Dynamics)
11:00 - 11:40
  Vendor Demo
Plunet
11:00 - 11:40
11:50 An MT Case Study: Breaking into Latin American Markets on a Small Budget
María Azqueta (SeproTec), Diego Bartolomé (tauyou)
11:50 - 12:30
Survive and Thrive with Multiple Deliverables: How Project Output to Mobile and Tablets via HTML5 Can Grow Your Business
Maxwell Hoffmann (Adobe)
11:50 - 12:30
Trends, Customization, and Compliance for the Chinese Marketplace
Mitch Donaldson (Interpro)
11:50 - 12:30
Red T: Protecting Translators and Interpreters Worldwide
Maya Hess (Red T)
11:50 - 12:30
Vendor Demo
Smartling
11:50 - 12:30
12:30 Lunch 12:30 - 14:00
14:00 Transcreation: Building a Global Brand
Meritxell Guitart & Miguel Martinez (Hogarth)
14:00 - 15:30
Invasion of the Client Snatchers
Terena Bell (In Every Language), Aki Ito (LocalizationGuy), Andrew Lawless (Rockant), Kathleen Diamond (consultant)
14:00 - 14:40
Spanish Search Engine Optimization and Online Marketing for the Hispanic Market
Gustavo Lucardi & Richard Estevez (Trusted Translations)
14:00 - 15:30
Agile: Building a Cost-effective Quality Strategy #1
14:00 - 14:40
Vendor Demo
GeoWorkz
14:00 - 14:40
Understanding Localization Standards (and Actually Using Them)
John Watkins (ENLASO)
14:50 - 15:30
Agile: Building a Cost-effective Quality Strategy #2
14:50 - 15:30
Vendor Demo
Projetex
14:50 - 15:30
15:30 Refreshment Break 15:30 - 16:00
16:00 A New Approach to Analyzing and Evaluating Terminologies
Horst Liebscher
(text & form)
16:00 - 16:40
Tools of the Trade: Making Vendor Management an Asset, not a Liability
Cecilia Irós (suma)
16:00 - 16:40
The Quality-Price Conundrum
Don DePalma (Common Sense Advisory)
16:00 - 16:40

Agile
: Building a Cost-effective Quality Strategy #3
16:00 - 16:40
Vendor Demo
XTRF
16:00 - 16:40
16:50 Speed Networking
Please sign up when you register for the conference
16:50 - 18:20
19:00 GALA Dinner

 

  TUESDAY
19 March
08:30 Exhibits open 08:30 - 17:30
09:00 GALA Film Fest and Day Two Plenary:
Escaping the Localization Ghetto
David Ashton
09:00 - 10:30
10:30 Refreshment Break 10:30 - 11:00
11:00 Leveraging Language Technology to Build Your Post-Editing Practice
Andy Reid & Riz Karim (SDL)
11:00 - 11:40
Business Intelligence Meets Globalization: Collaborative Metrics for the Future
Emre Akkas (Globalme), Loïc Dufresne de Virel (Intel)
11:00 - 11:40
Applying ITS 2.0 to Online MT Systems in HTML5
Pedro Diez Orzas & Pablo Badía Mas (Linguaserve), Arle Lommel (DFKI), Daniel Grasmick (Lucy)
11:00 - 12:30
Agile: Translation Memory and Management Systems #1
11:00 - 11:40
Vendor Demo
XTM Cloud
11:00 - 11:40
Measuring and Managing Post-editing Productivity Gains at Welocalize
Olga Beregovaya & Alex Yanishevsky (Welocalize)
11:50 - 12:30
Happy and Hot: New Opportunites to Make it Big in Localization
Andrew Lawless (Rockant)
11:50 - 12:30
Agile: Translation Memory and Management Systems #2
11:50 - 12:30
Vendor Demo
Smartling
11:50 - 12:30
12:30 Lunch 12:30 - 14:00
GALA group photo 13:30
14:00 Commercialized Open Source SMT After Seven Years: A User's Perspective
Tom Hoar (Precision Translation Tools)
14:00 - 15:30
How to Localize XML Documents: A Workshop on the Do's and Don'ts of XML Localization
Andrzej Zydroń
(XTM International)
14:00 - 14:40
Turning Knowledge into Business: How SAP Caused a Latin American Marketing Firm to Evolve
Fernando D'Aloia (Latin-data)
14:00 - 14:40
Agile: Translation Memory and Management Systems #3
14:00 - 14:40
Vendor Demo
Déjà Vu
14:00 - 14:40
Client Education: Your Weapon Against Commoditization
Christopher Carter (aLanguageBank)
14:50 - 15:30
Lessons Learned and Best Practices When Localizing Multilingual Agile Cloud-based Products
Quynn Megan Le (Adobe)
14:50 - 15:30
Agile: Post-editing: Fundamentals, Infrastructure, and Resources #1
14:50 - 15:30
Vendor Demo
SYSTRANLinks
14:50 - 15:30
15:30 Refreshment Break 15:30 - 16:00
16:00 QTLaunchPad Workshop on Multidimensional Quality Metrics
Stephen Doherty (DCU), Lucia Specia (Univ. of Sheffield), Arle Lommel (DFKI)
16:00 - 16:40
How to Create a Lean and Agile Global L10n Team for 59 Markets (in Two Years!)
George Chew (Amway), Rebecca Metcalf (Rubric)
16:00 - 16:40
Are You Reaching 75% of the World Population? Why Mobile Matters, and How You Can Benefit
Lori Thicke (Translators Without Borders)
16:00 - 16:40
Agile: Post-editing: Fundamentals, Infrastructure, and Resources #2
16:00 - 16:40
Vendor Demo
iDISC
16:00 - 16:40
Linport: Interoperable Translation and Localization Project Containers
(A Progress Report)

Jeremy Coombs (MultiLing), Alan Melby (BYU)
16:50 - 17:30
Quality: Doing Things Right or Doing the Right Things?
Mohamed Hassan (Arabize)
16:50 - 17:30
Spotlight on Africa: Business Opportunities in the World's Fastest Growing Markets
Reinhard Schäler (The Rosetta Foundation), Tunde Adegbola (ALTI), Dwayne Bailey (Translate House)
16:50 - 17:30
Agile: Post-editing: Fundamentals, Infrastructure, and Resources #3
16:50 - 17:30
 
17:30 Happy Hour
17:30 - 18:30

 

  WEDNESDAY 20 March
08:30 Exhibits open 08:30 - 12:00
9:00 Knowledgefest
Two sessions of one-hour roundtable discussions
Refreshments provided
09:00 - 12:00
12:00 Closing Session
12:00 - 12:30
12:30 GALA Member Meeting
(GALA Members Only)
12:30 - 14:30

 

Conference Information

“GALA 2012 provided an exceptional venue and format for networking, learning and dialogue. Every year is better than the last.”

Colleen Biggs, Language Services Associates

Last Year at GALA 2012

 
77%  reported making contacts that may generate new business for them.

84%  said they learned new concepts or strategies that will help them in their business.

95%  reported that they were satisfied or extremely satisfied with the conference.

 

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