Best Practices for Localization Sales & Marketing
No matter the size, shape, geography, or sector of your company, there are basic principles in translation and localization sales and marketing that you can use to grow your company. Check out the following top resources from GALA's channels and gain insights to help take your team to the next level.
The 6 Immutable Laws of Selling Language Services
Renato Beninatto (Consultant) and Anne-Marie Colliander Lind (Inkrease)
In the fragmented translation market, people buy from people. Become that attractive person clients will want to buy from!
I want to sell. You want to buy. What's stopping us?
Michael Stephenson (HansemEUG)
A critical hurdle for sales teams to overcome is the buyer's concerns about risks. Learn three steps to mitigate perceptions of risk.
What Your Sales Team Really Needs to Know About MT
John Tinsley (Iconic Translation Machines)
Selling machine translation alongside other professional services can be complicated. Learn questions to ask, languages to avoid, and expectations to set.