E.g., 02/21/2019
E.g., 02/21/2019

GALA Strategic Framework and Mission

GALA's Strategic Framework

Download GALA's Strategic Framework (PDF)

Vision and Mission

Vision:  To be the voice for the language industry and the resource for the language business.

Mission:  GALA supports its members and the language industry by creating communities, championing standards, sharing knowledge, and advancing technology.

GALA’s Audience

  • Language service providers
  • Language technology providers
  • Buyers of language services and technology
  • Educational and research organizations

GALA's Values

  • Leadership
  • Inclusivity
  • Collaboration
  • Global reach
  • Transparency
  • Democracy
  • Service
  • Innovation



Provide member value: Develop programs and services that anticipate and meet members’ needs and expectations.

  • Fulfill needs of our different constituencies, relative to company size, focus, and locale.
  • Enable peer-to-peer exchange; provide cross-communication channels leading to better interconnectedness.
  • Build a community; give members a place to go for support, encouragement, insight, and perspective.
  • Help members run their teams better through targeted programs and activities.


Build an effective association platform: Manage organizational structure and resources to deliver sustainable benefits.

  • Optimize association performance.
  • Ensure healthy balance of activity streams.
  • Make GALA a great place to work and volunteer.
  • Uphold transparency and reporting.


Be the go-to source: Deliver knowledge and foster exchange to promote professionalism in the translation and localization industry.

  • Examine, define, and defend the evolving role of language in business.
  • Provide meaningful education, training, information and data.
  • Encourage and nurture teams and businesses whose job it is to serve the needs of multilingual end-users.
  • Support dialog and collaboration within the industry.


Serve as the voice for the industry: Promote the value of professional translation and localization to the greater business community and society as a whole.

  • Heighten public understanding of the economic and social value of language:
    • Demonstrate the economic value of language in global business.
    • Promote the idea that translation equals access.
    • Support activities to show that language facilitates humanitarian efforts.
  • Promote and support government programs for language diversity.
  • Position members as business and social leaders.