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Articles | Translation and Localization Resources

Browse through articles submitted by GALA's network of localization and translation leaders. These posts describe research and best practices for the growth of translation companies, the development of language professionals, and the use of localization technology. 

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6 Rules to Launch a Successful Global Campaign

Chris Scott (Business Director)

21 June 2017

Putting together a global campaign can be daunting. Being responsible for an effective campaign for markets which may be outside of your expertise and experience puts real pressure on marketing teams and agency relationships. However, if you take...

Localization Sales and Marketing Tips: 7 Must-See Videos

GALA Resources

12 June 2017

Over the years GALA has amassed dozens of webinars and conference presentations about sales and marketing that are valuable for business, professional, and...

Comparing Errors: Neural MT vs. Traditional Phrase-based and Rule-based MT

Aljoscha Burchardt (Lab Manager)

07 June 2017

Machine translation systems come in two different flavors. The first class of systems – rule-based machine translation (“RbMT”) – is based on hand-written rules and vocabulary lists. These systems emerged in the 1940s, became somewhat popular in the...

Marketing Automation: Usage and Tactics for Language Agencies of All Sizes

Konstantin Dranch (Consultant)

25 May 2017

Traditionally translation agencies aren’t big on marketing. Many feel it is easier to find business via personal contacts and recommendations than to build and maintain a lead-generating website. Most language service providers (LSPs) don’t even...

An Intro to Machine Translation: Understand When to Use MT and When to Avoid It

Calvin Scharffs (VP of Marketing)

10 May 2017

Machine translation (MT) is a perfectly acceptable translation alternative, but trouble often follows when there is a lack of understanding or unrealistic expectations. It’s time to explain MT—what it is, what it can and cannot do, and most...

The Impact of Sourcing Responsibly in the Language Industry

Claudia Mirza (CEO)

26 April 2017

Have you ever wondered where the items you use come from or how they were sourced?  After all, most of the items we use daily come from different parts of the world – from coffee grown in South America to cell phones manufactured in Asia. As we use...

The Language Industry in the Trump Administration

Bill Rivers (Executive Director)

11 April 2017

Having just returned from my sixth GALA Language of Business Conference in Amsterdam, I’ve had time to reflect on all of the conversations there with GALA members and attendees. One theme recurred: what does the Trump Administration mean for the...

Customer Loyalty: A Traditional Solution to a Modern Anxiety

Roman Zelenka (CEO)

13 March 2017

What is it exactly that drives our businesses forward? As we endeavor to maximize the value of our products and services, what tools can we leverage to distinguish ourselves from the competition? Some use increasingly sophisticated tools designed to...

Trait Trees for LSP Project Managers - Rising Star Winner

Sijing Yu, Master’s in Translation and Localization Management (MIIS)

07 March 2017

As part of the 2017 GALA Rising Star Contest, students across the world were asked to answer this question: "It's not just about language...

10 Traits of Successful Language Industry Professionals - Rising Star Winner

Marion Hernandez, Master's in Translation Studies (University of Geneva)

07 March 2017

As part of the 2017 GALA Rising Star Contest, students across the world were asked to answer this question: "It's not just about language...