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E.g., 12/07/2019

Articles | Translation and Localization Resources

Browse through articles submitted by GALA's network of localization and translation leaders. These posts describe research and best practices for the growth of translation companies, the development of language professionals, and the use of localization technology. 

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Localizing Video Content - What You Need To Know

Al Black

03 December 2019

Video is everywhere, but the process of localizing video content is not always easily understood by project and creative teams. In this article, Voquent’ s production director Al Black explores in detail what’s involved and includes practical advice...

A Once and Future Alphabet - Part One

Tim Brookes

31 October 2019

Some of the most extraordinary writing in the world can be seen on the wall of a cave deep in the Sahara Desert. The site is called the Wadi Matkhandouch Prehistoric Art Gallery, near Germa in Libya. It’s startling to find any evidence of human...

Translating Idioms: An Impossible Task?

Rebecca Twose

17 September 2019

Translation is more than simply transferring text from one language to another. Translators have to create a document that flows correctly in the target language, but...

Localisation Project Manager: At the Heart of the LSP Experience

Thomas Lespes-Munoz

30 July 2019

Localisation project managers (PMs) are an essential component of any successful language service providers (LSPs), because of their unique position between suppliers and clients. Their influence over projects and customer experience goes far more...

Globalization, Localization, and Endangered Alphabets: How the Language Industry is Poised to Change the World

Tim Brookes

21 June 2019

We—and by “we” I mean everyone, but especially those working in the language industry--are at an amazing point in history. Ten years ago, when I began the Endangered Alphabets Project, it was routine for academics and bureaucrats to talk in terms of...

Will Localization Be the Key to Delivering True Hyper-Personalization in eCommerce?

Pauline Farris

04 June 2019

Hyper-personalization.   This has been a hot topic among marketers in recent years.   Some call it a strategic innovation, others see it as a new, logical strategy to meet growing customer demands, while others still think of it as just another...

A Question of Communication? Translating Expectations Between Industry and Higher Education

Estefanía Muñoz Gómez

13 May 2019

Events like GALA Munich 2019 provide a successful platform for industry members to get together and discuss current and future trends in the sector. With AI as its main theme, GALA’s last conference featured a range of insightful presentations on...

2019: The United Nations’ International Year of Indigenous Languages

Diane Wagner

22 April 2019

Do indigenous languages matter?   The politically correct answer is yes, of course—all languages matter. For an industry focused on the translation, interpretation, globalization and marketization services, however, reality is all about the numbers...

Market selection for mobile games using a localization ROI model

Denis Khamin

13 March 2019

Beginning developers often have questions like, “Does this project need to be localized? If so, how to do it right?” We will try to answer them in this article. If you ask a localization expert when the best time is to consider localization, they...

Human Problems: Machine Learning and the Language Industry

Rita Pang

22 February 2019

As part of the GALA Rising Star 2019 Scholarship Contest, students across the world were asked to answer this question: "What should stakeholders in the language industry do to prepare themselves for the machine learning evolution? What will...

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