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Welocalize Acquires Multilingual Digital Marketing Agency Adapt Worldwide


Wednesday, 16 March, 2016

Frederick, Maryland US and London, UK – Welocalize, global leader in innovative translation and localization solutions, announced they have acquired Adapt Worldwide, formerly known as Traffic Optimiser, based in London, United Kingdom.

Adapt Worldwide provides specialized multilingual digital marketing services to brand leaders and global organizations across multiple industries including consumer products, technology, manufacturing, leisure,  retail, food, travel and hospitality.  The agency provides search engine optimization, web, mobile, paid amplification, transcreation and copywriting services across 175 languages.

“Our acquisition of the digital marketing agency Adapt Worldwide enables us to uniquely bridge the gap between digital marketing services and localization,” said Smith Yewell, CEO and co-founder of Welocalize. “The combination offers deep expertise in both along with proven experience in content delivery across multiple industries, countries and languages.”

"We are delighted to join forces with Welocalize and launch our new global brand, Adapt Worldwide, as there is a world of opportunity for our businesses to grow together and offer new levels of client services for digital marketing not seen before in the language services and translation industry," said Chee Ho Wan, co-managing director, Adapt Worldwide.

"There is a convergence of localization and digital marketing, as most content is now moving online," said Huw Aveston, co-managing director, Adapt Worldwide. “Our joint services will position us to not only help clients translate and transcreate content for local market, it also ensures the content is found, read and understood.”

Adapt Worldwide will take advantage of all 16 Welocalize global offices in the United Kingdom, United States, Ireland, Germany Italy, Romania, China and Japan. The primary business headquarters for Adapt Worldwide will remain in London.  Adapt Worldwide also has an office in Poznan, Poland.

“Our collaboration began as a partnership between the two companies several years ago, and we quickly realized tremendous growth in multilingual SEO and multi-cultural digital marketing,” continued Yewell. “This demand presented a unique opportunity in the marketplace, thus we made the decision to combine forces to create a unique service portfolio of localization, multilingual digital marketing, content adaptation and transcreation services.”

Adapt Worldwide also provides strategic multilingual expertise in conversion rate optimization, social media, pay per click, biddable media, app store optimization, search engine marketing and SEO consultancy.

"Welocalize is the most exciting company in the localization space and their acquisition strategy proves their desire to push the boundaries of how localization companies service their clients," continued Aveston.

"By joining forces with Welocalize, we can help localization professionals to prove the value of multilingual content by demonstrating results and the extra revenue generated from multilingual digital marketing and localization together, which always moves the discussion beyond just the costs of language services," continued Wan.

About Welocalize, Inc., founded in 1997, offers innovative language services to help global brands reach audiences around the world in more than 175 languages. We provide translation and localization services, talent management, language tools, automation and technology, quality and program management. Our range of managed language services include machine translation, digital marketing, validation and testing, interpretation, staffing and enterprise translation management technologies. We specialize in consumer, technology, manufacturing, learning, oil and gas, travel and hospitality, marketing and advertising, finance, legal and the life sciences industry language solutions. With more than 700 employees worldwide, Welocalize maintains offices in the United States, United Kingdom, Germany, Ireland, Italy, Romania, Japan and China. www.welocalize.com

About Adapt Worldwide – Adapt Worldwide, a Welocalize multilingual digital marketing agency, helps brands expand their global reach across markets and platforms in more than 175 languages. Helping to meet the increasing demand for an integrated approach between marketing and localization, Adapt Worldwide assists through the cultural adaptation of content across digital channels. Our broad range of specialized digital and language services include search engine optimization (SEO), app store optimization, copywriting, transcreation, mobile, web and paid amplification. Based in London, with operations in 16 global offices, Welocalize acquired Adapt Worldwide in 2015. Adapt Worldwide was formerly known as Traffic Optimiser. www.adaptworldwide.com