United Airlines Taps Translations.com for Launch of Multilingual Website
NEW YORK, New York -- Translations.com, a world leader in language and technology solutions, has been engaged by United Airlines to support the launch of /www.cn.united.com. The project involves the translation and adaptation of branded content for one of the Asia's key target markets.
Operating more than 3,700 flights each day to over 152 countries worldwide, it is essential for United Airlines to be able to effectively communicate with customers across a wide array of markets. China is one of the world's fasted growing markets for air travel. Seeing the opportunity to enhance and expand brand visibility in this important market was a major driver behind United's decision to deploy a fully localized Chinese website.
"Working with Translations.com, we've improved United's Chinese language website, enabling us to better serve customers and to promote our business more effectively and efficiently," said Sandy Gantt, Managing Director of e-Commerce at United Airlines.
Phil Shawe, President and CEO of Translations.com stated, "United Airlines has long been recognized as one of the strongest brands in the industry and Translations.com is proud to have been chosen to assist United in managing this critical customer-facing initiative. The new Chinese site will create an engaging way for Chinese-speaking customers to interface with United over web."
About United Airlines
United Airlines (Nasdaq: UAUA) operates more than 3,600* flights a day on United, United Express and Ted to more than 210 U.S. domestic and international destinations from its hubs in Los Angeles, San Francisco, Denver, Chicago and Washington, D.C. With key global air rights in the Asia- Pacific region, Europe and Latin America, United is one of the largest international carriers based in the United States. United also is a founding member of Star Alliance, which provides connections for our customers to 855 destinations in 155 countries worldwide. United's 55,000 employees reside in every U.S. state and in many countries around the world. News releases and other information about United can be found at the company's Web site at united.com.
*Based on the flight schedule between Jan. 1, 2007 and Dec. 31, 2007.
Translations.com is a leading provider of software, website, and enterprise-wide localization services, as well as localization-related technology products. Translations.com solutions allow customers to conduct business more effectively in international markets. The company has a global presence on four continents and services a variety of clients with dedicated practice groups for every major industry. For more information, please visit the company on the web at www.translations.com or email [email protected].
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