A Truly Powerful Approach to Global Business
Ambassador for International Business Shows How It's Done
[Santa Clara, California, USA – 23 August 2016] As the borders in today's world economy continue to melt away, entrepreneurs are in need of tools to support expansion into global business. No longer is it just about setting up shop in a new location – leaders must incorporate a culturally specific experience in all aspects of their business. Anna N. Schlegel, co-founder of GALA partner Women in Localization, and world expert in globalization, has published her anticipated debut book to coach global entrepreneurs through such a challenging, yet rewarding venture.
Truly Global: The Theory and Practice of Bringing Your Company to International Markets, produced by FriesenPress, gives readers comprehensive insight into globalization practices. Written for global corporate leaders, board members, employees and students, Truly Global takes readers through the gamut of challenges and solutions to entering into and succeeding in international markets.
GALA’s collaborations with Women in Localization have included a series of webinars and an enterprise-focused track at GALA 2016 New York. Webinars presented by Anna discuss The Elements of a Great Global Content Strategy, and Envisioning the Perfect Enterprise Globalization Team, all further described in Truly Global.
Truly Global, The Theory and Practice of Bringing Your Company to International Markets is available for order from the FriesenPress Bookstore, Amazon, and most other major online book retailers. The eBook edition is available for order for GooglePlay, Amazon Kindle, Nook, Kobo, and iTunes. (http://www.trulyglobalbusiness.com/where-to-buy.html)
About the Author
Anna N. Schlegel is a respected leader in the globalization community. She frequently delivers lectures, webinars, keynotes and round tables at universities, corporations, and other international organizations. A native of Catalunya, she is the co-founder of Kenya’s “Imagine Educating Everyone” and “Women in Localization” started in California. She has worked in globalization teams for over twenty years with firms including Cisco, VMware, Xerox, and NetApp and for two localization vendors as the CEO and general manager. Her work has been published on Forbes.com, GALA’s own website, Multilingual.com, and other research industry forums. She lives with her family in Santa Clara, California. You can follow her @annapapallona on Twitter and learn more about the book at www.trulyglobalbusiness.com.