Translation industry shifting from management to analytics thanks to Wordbee
Wordbee will announce the release of a new business analytics module for their Enterprise Translation Management System at the tcworld 2012 Conference in Wiesbaden (D). This new process technology provides a dashboard for large Language Service Providers or businesses, where more than one-hundred real-time reports are generated for every aspect of their localization processes.
According to José Vega, Wordbee CEO, the localization industry is now demanding analytics. “What we’re seeing is that, thanks to Cloud solutions and new statistical & quantitative methods, the management is worrying less about processes, and more about information. They want leverage. This is similar to what happened in other industries over the last ten years.”
In a recent roundtable discussion, Stephan Bohmig, CTO of Wordbee, described the module. “Our enterprise customers needed a way to see clearly how much their translators were translating, how much everything was costing, how much their sales teams were selling, and how much throughput each localization manager was managing. All of that data was in the Cloud, but it needed to be displayed. And so we made it, and it’s easy to use.”
According to Anita Sempels, Wordbee Sales Manager, it’s much more than that. “Business Analytics is a tremendous win for Wordbee customers. We’re giving them a clear window into their own processes, and not only are we helping them to manage, translate, and save, but we are now helping them to make decisions.”
The analytics revolution happened long ago in other traditional industries, and for the web industry, analytics has been part of the equation nearly since the inception of the internet. Yet the translation industry was lagging. When asked why this was the case, Mr. Bohmig said, “The data was there, but it wasn’t all in the same place, and it was the least of their worries. Now that we have made all the management easier, we have a foundation for analytics, and that will change the industry.”
Tcworld Conference, Room 12D on Thursday, Oct. 25 at 2.30 pm. Business Intelligence in Cloud Based Translation Environments, with guest speakers Dave van den Akker, Business Development Manager at Tolk- en Vertaalcentrum Nederland (TVcN) and Stephan Böhmig, CTO of Wordbee.
The Wordbee translation management system was created in Luxembourg and it’s the leading collaborative translation management system that combines Computer-Assisted Translation functionality with automated workflow technology. Wordbee also offers consulting services to companies and public administrations that need help with the multilingual dimensions of their business.