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SDL translation technology gives organizations quantum leap in global brand management

SDL plc

Tuesday, 31 July, 2007

Machine and human translation combination celebrates three years of industry success

SDL, the leading provider of Global Information Management (GIM) solutions, today announced the three-year anniversary of its Knowledge-based Translation System® (SDL KbTSTM). Based on a combination of translation technology and human skills, KbTS has outperformed other automated services on the market.

Organizations face the challenge of being first in line to reach global markets with multilingual content and global brand consistency. For this, KbTS has proven vital. For three years, KbTS has helped organizations such as Best Western, HP, Microsoft Corporation and The Chrysler Group with brand management in new markets. Organizations using KbTS have cut time-to-market by up to 50 per cent and costs by up to 40 per cent. The secret behind its success is a blend of sophisticated automated translation technology combined with the skills of a global workforce of translators.

SDL customer RS Components was able to slash time-to-market by 35 per cent and reduce costs by 27 per cent with KbTS. "In an increasingly competitive environment, every second between product completion and launch counts," said Rob Fifield, head of media production at RS Components.

Chris Boorman, Chief Marketing Officer at SDL, said: "For any organization competing on a global scale for new market entry, it is imperative to manage multilingual content in a consistent and localised way - otherwise, both commercial and branding factors will suffer. The only way to achieve this is by using a system based on both technology and human skill."

Boorman continued: "In our experience internet-based services that offer machine translation are simply not enough to ensure high-quality information output. Language and consistent communications have become a vital component of global business strategies. Over the past three years, organizations using KbTS have seen a quantum leap in international brand management."

For more information on how SDL Knowledge-based Translation System customers have benefited from the solution, read the case studies and white papers at www.sdl.com/kbt

About SDL

SDL (London Stock Exchange: 'SDL') is the leader in Global Information Management (GIM) solutions that empower organizations to accelerate the delivery of high-quality multilingual content to global markets. Its enterprise software and services integrate with existing business systems to manage global information from authoring to publication and throughout the distributed localization supply chain.

Global industry leaders rely on SDL to provide enterprise software or hosted services for their GIM processes, including Audi, Bayer, Best Western, Bosch, Canon, Deutsche Bank, Kodak, Microsoft, Morgan Stanley, Reuters and SAP. SDL has implemented more than 400 enterprise GIM solutions, has deployed over 150,000 software licenses across the GIM ecosystem and provides access to on-demand translation portals for 10 million customers per month. Over 1,000 service professionals deliver consulting, implementation and language services through its global infrastructure of more than 50 offices in 30 countries. For more information, visit www.sdl.com.

All trademarks are the property of their respective owners.

For more information on SDL, please contact:

Dr. Chris Boorman
Tel: +44.7836.590.901
Email: [email protected]

Nicola Bogle
Tel: +44.1628.417.225
Email: [email protected]