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SDL International Appoints Dr. Chris Boorman to Executive Management Team

SDL plc

Tuesday, 29 August, 2006

Boorman to oversee Worldwide Marketing Operations

Maidenhead, UK

SDL International, the leading provider of Global Information Management (GIM) solutions, announced today the addition of Dr. Chris Boorman to the executive management team as the company's first Chief Marketing Officer. Boorman, a marketing veteran of VERITAS Software and Salesforce.com, will focus on driving the brand awareness of SDL and expanding their global enterprise marketing initiatives.

"A world-renowned brand plays an integral role in our continued growth and business success," said Mark Lancaster, Chairman and CEO, SDL International. "Adding Chris, a recognised marketing leader, will increase the awareness of Global Information Management in the eyes of senior executives and board-rooms of major corporations. His addition is another example of our commitment to strengthening the executive team with highly-skilled professionals that will play a key role in the execution of our worldwide growth and expansion plans."

Reporting to Lancaster, Boorman will oversee the global marketing of SDL's corporate, partner and product initiatives. In addition, Boorman will drive marketing for SDL's Software services.

"There are few software companies as well placed as SDL in its market," said Chris Boorman, Chief Marketing Officer, SDL International. "Corporations around the world are faced with increasing competitive pressures and Global Information Management helps them to protect their global brands and reduce their time to market. SDL is uniquely positioned to drive this market through it's market-leading technology and services".

Boorman comes to SDL International following 10 years as Vice President of Marketing at Salesforce.com and VERITAS Software. At these companies Boorman was responsible for EMEA marketing of all of products and services. Boorman joined Salesforce.com in the summer of 2005, and VERITAS in 1995. Prior to VERITAS, Boorman worked at Oracle. He has held positions in Consulting, Pre-sales and Sales before moving into marketing.

About SDL International
SDL International (London Stock Exchange: 'SDL') is the leader in global information management (GIM) solutions that empower organizations to accelerate the delivery of high-quality multilingual content to global markets. Its enterprise software and services integrate with existing business systems to manage global information from authoring to publication and throughout the distributed localization supply chain.

Global industry leaders rely on SDL to provide enterprise software or hosted services for their GIM processes, including Audi, Bayer, Best Western, Bosch, Canon, Deutsche Bank, Kodak, Microsoft, Morgan Stanley, Reuters and SAP. SDL has implemented more than 150 enterprise GIM solutions, has deployed over 130,000 software licenses across the GIM ecosystem and provides access to on-demand translation portals for 10 million customers per month. Over 1000 service professionals deliver consulting, implementation and language services through its global infrastructure of more than 50 offices in 30 countries. For more information, visit www.sdl.com.

For more information on SDL, please contact:
Fiona Ribeiro
SDL International
Tel: +44 (0)1628 410120
Email: [email protected]

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