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SDL Global Information Management Technology Helps Microsoft Windows Mobile to Reach More Than 50 Gl

SDL plc

Thursday, 13 November, 2008

Global terminology management platform from SDL helps deliver brand consistency in over twenty languages

Maidenhead, U.K. (13th November 2008) – SDL plc, the leading provider of Global Information Management™ (GIM) solutions, today announced that the Mobile Communications Business (MCB) division of Microsoft® has selected a terminology solution from SDL. The SDL MultiTerm® technology will provide a platform to create a centralized repository of approved terminology designed to help enhance the quality and consistency of global content for their mobile communications products in over twenty languages.

The MCB team is responsible for the international functionality, globalization and localization for Windows Mobile® products, enabling the MCB core business to succeed in over 50 global markets. MCB needed a solution that would allow them to manage terminology for their software that runs on numerous OEM devices. In addition to managing their own internal terminology, MCB needed to integrate existing terminology from numerous OEMs.

The market leading terminology management solution from SDL was selected because of its ability to scale to manage the large volume of multilingual terms needed by MCB and help ensure Microsoft brand consistency, which is widely regarded as one of the world’s strongest brands. Ease of use was a key factor to MCB, particularly, the customization of entries and attributes within the tool. SDL MultiTerm’s ability to work in a graphical interface, incorporating both text and images, will allow the translators to better understand the devices they are translating. The system will provide access to approved terminology for translators creating global content for MCB mobile products, ensuring the consistency of product documentation in multilingual versions.

SDL is now working with MCB to implement an SDL MultiTerm solution to help centralize terminology. Through this partnership, SDL and MCB will improve business processes to achieve faster time-to-market for products, improve the accuracy and consistency of localized content, and increase global brand value.

“As a leader in mobile communications technology, Microsoft needs to ensure brand consistency and quality while servicing our rapidly expanding worldwide customer base,” said Michael Chang, senior group manager of Microsoft’s Mobile Communications Business division. “We will utilize SDL’s terminology management platform to help ensure our worldwide multilingual customers receive the best experience possible using Windows Mobile software and devices.”

“Working together, Microsoft and SDL are providing Microsoft’s authors and translators with a central source for terminology,” said Peter Smith, Senior Vice President of Operations, SDL. “Microsoft’s selection of SDL MultiTerm reflects the power of our technology platform. By having SDL as a partner, Microsoft can increase quality of its software and accelerate time-to-market to help advance its position as a leader in mobile communications.”

For more information on SDL MultiTerm please go to http://www.sdl.com/multiTerm

About SDL
SDL is the leader in Global Information Management (GIM) solutions that empower organizations to accelerate the delivery of high-quality multilingual content to global markets. Its enterprise software and services integrate with existing business systems to manage the delivery of global information from authoring to publication and throughout the distributed translation supply chain.

Global industry leaders rely on SDL to provide enterprise software or hosted services for their GIM processes, including ABN-Amro, Best Western, Bosch, Canon, Chrysler, CNH, Hewlett-Packard, Microsoft, Philips, SAP, Sony, SUN Microsystems and Virgin Atlantic.

SDL has implemented more than 480 enterprise GIM solutions, has deployed over 150,000 software licenses across the GIM ecosystem and provides access to on-demand translation portals for 10 million customers per month. Over 1,000 service professionals deliver consulting, implementation and language services through its global infrastructure of more than 50 offices in 30 countries. For more information, visit www.sdl.com
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Paul Hampton (SDL)
+44 (0)1628 416331
[email protected]

Becky Kiely (Octopus)
+44 (0)845 3700655
[email protected]