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SDL Global Information Management Strategy will Help Keep Life Good for LGs Global Customers

SDL plc

Thursday, 10 September, 2009

LG CNS, leading IT service provider, addresses LG’s need to deliver consistent and effective documentation and messaging in all their global markets

Maidenhead, UK (10th September 2009) - SDL, the leading provider of Global Information Management (GIM) solutions is pleased to announce that LG CNS has selected SDL Translation Management System™ (SDL TMS™) to improve the quality and consistency of translated marketing and product collateral. It will also increase the efficiency of the processes used by LG Electronics operating units to deliver multilingual material to their global markets.

LG CNS, a subsidiary of the LG Corp., provides organizations such as governments, global enterprises and public domains, as well as LG Corp. operating units, with information technology services including consulting, system and network integration and business process and information technology outsourcing. As a result of the improvements in translation quality and the translation process through the relationship between LG Electronics Mobile Communications Company and SDL’s Korean office in Seoul, LG CNS identified clear potential to improve the processes for managing multilingual content across all LG Electronics operating units. This offers the opportunity for significant cost efficiencies, improved content reuse, better adherence to brand consistency and far quicker time-to-market for product documentation and web content.

SDL TMS will be used to manage the complex processes involved in localizing customer-facing content. LG CNS will operate a self-sufficient Center of Excellence, adding value to the processes for global content creation within LG Electronics operating units and providing a “hub” service to connect content authors, originators, translators and reviewers within the localization supply chain. Translation throughput will be increased and time-to-market reduced by eliminating unnecessary steps and automating manual processes, leveraging both the capability of SDL Translation Management System and the skilled resources of the SDL Services worldwide translation network.

“SDL TMS will allow us to optimize and automate processes for the creation of content for LG’s global customers. Managing translation cost and increasing reuse and consistency will help LG Electronics operating units to provide excellent customer experience in all their markets,” said Lee Jaesung, Vice President of LG CNS.

“We are delighted that LG CNS has selected SDL TMS as a key element in the project to improve the multilingual content processes of LG Electronics operating units,” said Clive Thomas, Vice-President of Enterprise Technologies at SDL. “SDL TMS will enable LG CNS to maximize the reuse of existing translations so that content consistency is enhanced, translation costs are lowered and time-to-market is accelerated.”

To find out more about how your organization can improve local customer experience and market share whilst reducing the time and cost of content creation, translation and publishing costs, please visit http://www.sdl.com/translation-management/tms

About SDL

SDL is the leader in Global Information Management (GIM) solutions that empower organizations to accelerate the delivery of high-quality multilingual content to global markets. Its enterprise software and services integrate with existing business systems to manage the delivery of global information from authoring to publication and throughout the distributed translation supply chain.

Global industry leaders rely on SDL to provide enterprise software or hosted services for their GIM processes, including ABN-Amro, Best Western, Bosch, Canon, Chrysler, CNH, Hewlett-Packard, Microsoft, Philips, SAP, Sony, Sun Microsystems and Virgin Atlantic.

SDL has implemented more than 500 enterprise GIM solutions, has deployed over 170,000 software licenses across the GIM ecosystem and provides access to on-demand translation portals for 10 million customers per month. Over 1,000 service professionals deliver consulting, implementation and language services through its global infrastructure of more than 50 offices in 32 countries. For more information, visit www.sdl.com

About LG CNS

LG CNS is the professional IT solution provider. LG CNS (which stands for ‘Consulting and Solutions’) as of 2009 has 7,000 employees at its headquarters, 7 overseas subsidiary companies and 4 subsidiary companies around the world to help clients with IT challenges; we provide comprehensive solutions from consulting to system deployment and operation.

LG CNS started off as STM in 1987. LG CNS originally existed as a joint venture between LG Group in Korea and EDS in the U.S. The company was renamed 'LG-EDS System' according to the Corporate Identity (CI) integration work of LG Group in 1995. LG Group then acquired a 50% share of EDS in 2001 and renamed the firm 'LG CNS', remains the official company name today.

At LG CNS, we have accelerated global marketing efforts in step with excellent partnerships with our global customers by establishing overseas subsidiaries since 2000. This has been visualized into fruition, especially into the public sector in Asia, as evidenced by our successful completion of e-government and public transit card systems. We are now revamping offerings for global manufacturing and service industries. Our display systems, applying LED (light-emitting diodes), are gaining ground not only in Asia but also in the Middle East, America, Europe, Africa and Oceania.

For more information, visit www.lgcns.com/en

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Contact Information:

EMEA - Amy Hall (SDL)
01628 410120
[email protected]

North America - Betsy Fallon (SDL)
+1 508 415 1741
[email protected]

ASIA - Richard Delanty (SDL )
+81 90 6695 5313
[email protected]