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SDL CEO Mark Lancaster to present at Localization World Berlin

SDL plc

Thursday, 7 June, 2007

Highlighting the importance of the translation supply chain in helping global corporations to drive brand consistency and accelerate time-to-market

Maidenhead, UK -- SDL, the leading provider of Global Information Management (GIM) solutions, announced today that Mark Lancaster, CEO and chairman, will be delivering a keynote at the localization world conference in Berlin on June 21st.

His session will focus on the importance of technology in enabling corporations to leverage the translation supply chain and drive brand consistency across global markets.

"In today's business world corporations must remain agile and competitive in the face of increasing global competition" says Mark Lancaster, CEO and chairman of SDL. "Language is key to delivering the required customer experience - and the translation supply chain is essential to enabling the delivery of language. I believe the role of technology is to help drive re-use, optimize processes and facilitate the interchange of content between corporations, Language Service Providers and human translators across the world. Our mission at SDL is to enable all leading corporations to drive brand consistency and accelerate time-to-market through the efficient enablement of the supply chain."

In addition, SDL has launched a guide (at www.sdloneweb.com) to help companies master global brand management online. Compiled by SDL's OneWeb industry consultants, "The strategic delivery of local web content" guide provides companies with the steps and knowledge required to expand their enterprise into a global online market, while avoiding common pitfalls.

Localization World is a conference and networking organization dedicated to the language and localization industries. International product and marketing managers from high-tech, automotive, medical, financial and other manufacturing and service industries attend Localization World to meet language service and technology providers and to network with their peers in other companies and industries.

For more information, please visit www.localizationworld.com

About SDL International
SDL International (London Stock Exchange: 'SDL') is the leader in global information management (GIM) solutions that empower organizations to accelerate the delivery of high-quality multilingual content to global markets. Its enterprise software and services integrate with existing business systems to manage global information from authoring to publication and throughout the distributed localization supply chain.

Global industry leaders rely on SDL to provide enterprise software or hosted services for their GIM processes, including Audi, Bayer, Best Western, Bosch, Canon, Deutsche Bank, Kodak, Microsoft, Morgan Stanley, Reuters and SAP. SDL has implemented more than 400 enterprise GIM solutions, has deployed over 150,000 software licenses across the translation supply chain and provides access to on-demand translation portals for 10 million customers per month. Over 1000 service professionals deliver consulting, implementation and language services through its global infrastructure of more than 50 offices in 30 countries. For more information, visit www.sdl.com.

For more information on SDL International, please contact:
Dr. Chris Boorman
SDL International
Tel: +44.7836.590.901
Email: [email protected]

Nicola Bogle
SDL International
Tel: +44.1628.410.120
Email: [email protected]

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