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Satiz Turns to SDL to Create and Publish DITA-based Automotive Manuals

SDL plc

Wednesday, 13 January, 2010

Component Content Management and publishing technologies significantly increase value


Wakefield, Mass. – January 13, 2010 – SDL, the leader in Global Information Management (GIM) solutions, today announced it has been chosen by Italian-based Satiz, for managing and publishing automotive manuals in DITA, the XML standard for technical writing. Satiz is adopting SDL Structured Content Technologies to automate the process and reduce the cost of delivering multi-formatted information to its global customers, particularly in the automotive industry.


Satiz produces glove box manuals for 24 vehicle models in 12 languages for several automotive groups including FIAT, Iveco, CNH and Yamaha.  In an increasingly competitive market, Satiz identified and executed a business strategy to move upstream and offer value-added services by supporting a company’s complete content lifecycle. Already a leading print and publishing vendor, the addition of SDL Structured Content Technologies enables Satiz to offer an even richer and more valuable array of services, including high-quality content creation and multi-channel content delivery, which  further enhance Satiz’ expert status with its customers’ global products.


To achieve this strategy, Satiz looked for an end-to-end content management solution and found the best fit with SDL’s Structured Content Technologies division.  For the management of DITA content, Satiz is deploying SDLTrisoft™ – a DITA Component Content Management system. Adopting DITA with a Component Content Management system enables Satiz to support the group’s manual processes with an automated system that facilitates content reuse, increasing the efficiency of creating and translating contents.  Satiz also had the need for automating high-end print publishing for glove box manuals and selected SDL XPP™, an automated high-production publishing system for managing perfectly formatted, complex printing requirements.


To ensure consistency in writing style and terminology, as well as an improvement in translation quality, Satiz also chose to implement SDL Global Authoring Management System™. The innovative technology puts quality control directly in the hands of Satiz’ authors and editors, which improves the productivity of the authoring process and improves the quality of Satiz’ documentation.  The combination of global authoring, Component Content Management and high-volume printing allows Satiz to achieve an efficient end-to-end global content lifecycle solution for its automotive customers.


“Choosing SDL Structured Content Technologies was a matter of competitive positioning for Satiz,” said Paolo Greguol, general manager, Satiz. “We are determined to be the leader in the industries we serve while remaining cost competitive.  Our new structured content and publishing solution will drastically improve quality and throughput and greatly facilitate content reuse, which in turn boasts results and improves overall efficiency,” Greguol said.


”Satiz conducted a rigorous evaluation to select the tools that best aligned with its strategic business development goals,” said Lou Iuppa, vice president, business development, SDL Structured Content Technologies division.  “The company knew exactly what it needed and found the best fit with SDL. We are very pleased to have been selected by such a strategic, growth-oriented company and I’m sure the industry will be hearing about even more services and capabilities that are the result of the new technology partnership Satiz has formed with SDL,” Iuppa said.


About Satiz


Satiz is one of the most important Italian companies operating in the sector of business communication. Specialized in the fields of technical publishing, advertisement and institutional communication, both internal and external, publishing, multimedia, and event management, it provides solutions to the most different requirements. Satiz offers a choice of communication solutions, ranging from the simplest to the most complex: from creating the layout for a corporate newsletter to the management of large scale projects which integrate a variety of different formats, platforms and channels.


Satiz produces technical documentation for industrial products, overseeing every aspect of the design and execution, from authoring to graphic design and layout, from multilingual translation to printing and distribution.


Drawing on experience gained in a variety of industrial sectors and in-depth knowledge of the life cycles of production processes, Satiz works alongside the client from the prototype stage right through to the production of the finished documentation, which is always clear, complete and accessible.



Satiz technical publishing teams are comprised of skilled professionals with specialized knowledge in the fields of technical authoring and communication: their aim is to deliver products of the highest quality in terms of both form and content, using the stylistic approach best suited to the type of documentation required (user manuals, parts catalogues, after-sales assistance documentation, procedural handbooks) and the intended platform (print or electronic copy).


For more information, visit www.satiz.it



About SDL

SDL is the leader in Global Information Management solutions, which provide increased business agility to enterprises by accelerating the delivery of high-quality multilingual content to global markets. The company’s integrated Online Marketing, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information that reaches multiple audiences around the world through different channels.



Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP, Sony and Virgin Atlantic. SDL has over 1000 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 50 offices in 32 countries. For more information, visit www.sdl.com.



About SDL Structured Content Technologies

SDL’s Structured Content Technologies division is the worldwide leader in Component Content Management and Dynamic Publishing software. Leveraging XML standards such as DITA and S1000D, the division’s suite of products empower global companies to efficiently create, share, manage and publish technical information that is up-to-date and tailored to the interests of their global customers.






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Contact Information:

SDL Structured Content Technologies Division

Mary Galoski Parsons


[email protected]



Kirk Communications

Nate Tennant


[email protected]




Andrea Cardone

[email protected]