E.g., 04/03/2020
E.g., 04/03/2020

Retail Client Success for SDL and ADAM Software

SDL plc

Thursday, 16 August, 2012

Leading Global Customer Experience Management Technologies Reaffirm Partnership Producing a Powerful Combined Solution

Maidenhead, UK – August 16, 2012, SDL (LSE: SDL), the leader in Global Information Management technologies and ADAM Software, a global provider of media workflow and marketing technology software, today reaffirmed their partnership to deliver sophisticated customer experience solutions to companies with large-scale eCommerce operations. The announcement builds on success with a national retail chain where SDL and ADAM Software carried out a seamless deployment of an online store containing hundreds of thousands of pieces of content.


Companies such as large fashion retailers require high levels of service and complex customer experience management (CXM) technology solutions to manage the vast amount of content on their Web pages. Content such as product information, images and video is composed of multitudes of files that require orchestration on the back end to create an online catalog and enable search capability. For retailers and large enterprises with petabyte-sized databases, smart management of digital assets is a crucial but complicated process. The combined solution from SDL and ADAM Software offers a truly enterprise-ready content management platform that caters specifically to such companies.


“As the leading provider of digital asset management (DAM) and product content management (PCM) software, we value our partnership with SDL as we continue to pursue opportunities in North America,” said Pieter Casneuf, CEO of ADAM Software. “SDL Tridion® provides an easy-to-use, intuitive interface that allows marketers to create dynamic customer experiences by providing the right content, through the right channel, at the right time, to the right person and in the right language. We firmly believe that these are the keys to strong global customer experience management and we are proud to partner with the leader in this space.”


“Combining two leading technologies from SDL and ADAM promises enterprise customers the strongest solution to manage both their extensive content and their digital customer experiences,” said Jan Jaap Kolleman, CEO of SDL Content Management Technologies division.


SDL and ADAM Software have a rich history of working together, partnering on dozens of projects since 2009.


About SDL
SDL enables global businesses to engage with their customers in the language, the media and at the moment they choose. We help businesses manage their brands, drive global revenues, accelerate speed to market and enrich their customers’ experience. SDL’s enterprise-ready innovative technology and service solutions span the entire customer journey and include social listening and marketing analytics, campaign management, language management and services, video and written content creation, web content management, dynamic technical documentation publication and eCommerce. SDL solutions drive global reach across multiple languages, cultures, channels and media. SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. For more information, visit www.sdl.com.


About ADAM Software
ADAM Software is a global provider of media workflow and marketing technology software. We offer enterprises the ability to manage, structure and deliver media between people, processes and systems. Working with our partners enables us to implement our software globally while providing workflow solutions to all types of enterprises. What drives us is a passion to organize media intelligently, making it easier and more accessible to everyone. 



SDL Europe and Corporate Headquarters - Vicky Ryce

+44 (0)7792 662213

[email protected]


GolinHarris for SDL (Americas) – Ivana Gaspic

+1 415 318 4367

[email protected]


ADAM Software – Jan Dejosse

+32 9 381 63 36

[email protected]