Reaching New Markets with the Right Message in the Right Language
One-day Workshop on Communicating Effectively with Multilingual Customers
The Globalization and Localization Association, an international industry association for localization companies, will host a one-day event for business leaders and marketing professionals on 09 November 2012 at Espacio Pilar in Buenos Aires. “The Right Message. The Right Language.” will offer a program on reaching multilingual customers and developing effective localization programs to support international business, exporting, and globalization efforts. Local companies interested in building their multilingual content strategies are encouraged to attend.
The forum is designed for company leaders, marketing executives, and professionals managing content within their companies. It is intended for companies with varying levels of “export-readiness,” including those considering exporting for the first time. The event is organized by GALA’s Argentinean member companies, which make up the third largest group in GALA's global membership. GALA’s expert localization community consists of companies that transform original content into in the right languages and cultural contexts for consumers around the world (for example, software code, website content, product information, technical documentation, marketing materials, and legal documents).
“The Right Message. The Right Language.” will address how the right multilingual content strategy drives international commerce, opens new revenue streams, and increases market share for companies leveraging language as a competitive advantage. Participants will learn about the tools and strategies necessary to bridge the language gap and communicate effectively with customers around the world.
“We want to equip participants for a future that involves new markets and a streamlined, cost-effective approach to multilingual marketing challenges,” said Laura Brandon, Managing Director of GALA. “It is our desire that attendees leave inspired and educated to take the next steps toward full participation in the global marketplace.”
The program will begin at 10:00 and finish by 18:00. Free transportation from Capital Federal will be available. The cost of registration is 150USD and is inclusive of all meals and refreshments. More information on “The Right Message. The Right Language.” including the schedule and registration instructions, can be found on the GALA website.
The Globalization and Localization Association is the largest global non-profit association within the language industry, providing resources, education and research for companies working with translation services, language technology and content localization. GALA member companies are vendors and buyers of language services and technologies. They deploy sophisticated multilingual strategies and proven tools to take content and products to markets around the world. For more information, visit www.gala-global.org