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Plantronics Selects SDL to Drive Efficiencies for Global Content and Language Management

SDL plc

Thursday, 4 February, 2010


Solution includes DITA Component Content Management and technology-powered localization services


Maidenhead, U.K. – February 4, 2010– SDL, the leading provider of Global Information Management solutions, is pleased to announce that Plantronics, Inc. has selected SDL for global content and language management.  Plantronics is a world leader in personal audio communications for professionals and consumers.With an increasingly diverse global customer base, Plantronics is seeking to gain new efficiencies and business agility in the creation and localization of product manuals.


Plantronics’ global customer base requires rich product information tailored to their specific needs in the languages they speak. In addition, Plantronics is bringing more advanced communication products to market in shorter time frames, requiring a faster pace to produce informative and easy-to-use product documentation. 


To address these challenges, Plantronics’ marketing department will employ DITA, the XML standard for technical documentation. Leveraging SDL Trisoft™ for a Component Content Management system and SDL Global Authoring Management System™ for content quality checking, the technical writing organization will reuse content more rapidly and accelerate the time of document production, while reducing inconsistencies in terminology. Once authored in DITA and managed in SDL Trisoft, the content will be localized into up to 26 languages by SDL’s localization services. The combination of DITA, Component Content Management, Global Authoring Management and Translation Management, coupled with SDL’s translation services provides a comprehensive process for the efficient creation, localization and publishing of technical and marketing information.


 “As Plantronics expands its product portfolio with more sophisticated audio solutions for new opportunities, such as Unified Communications, it’s critical that we have an efficient global content and language management system in place,” said Paul Johnson, Senior Director of Business Applications, Plantronics. “SDL has been a trusted partner of Plantronics for a number of years. SDL’s strong technology platform combined with great customer service made them a smart choice for our content management and localization needs.”


“Plantronics is a company that understands how important good global content is to market leadership,” said Kevin Duffy, CEO of SDL’s Structured Content Technologies division.  “Plantronics has been a great partner in the past and we are pleased to support the company’s needs with our DITA-based Component Content Management technology and our rich translation management and localization services offering.” 


About SDL


SDL is the leader in Global Information Management solutions that provide increased business agility to enterprises by accelerating the delivery of high-quality multilingual content to global markets. The company’s integrated Web Content Management, e-Commerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information that reaches multiple audiences around the world through different channels.


Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, Hewlett Packard, KLM, Microsoft, NetApp, Philips, SAP, Sony and Virgin Atlantic. SDL has over 1000 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 50 offices in 32 countries. For more information, visit www.sdl.com.

About SDL Structured Content Technologies
SDL’s Structured Content Technologies division is the worldwide leader in Component Content Management and Dynamic Publishing software. Leveraging XML standards such as DITA and S1000D, the division’s suite of products empower global companies to efficiently create, share, manage and publish technical information that is up-to-date and tailored to the interests of their global customers.


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For more information please contact:

SDL Structured Content Technologies Division
Mary Galoski Parsons
1. 781. 756. 5454 
[email protected]

Kirk Communications
Nate Tennant
[email protected]