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Online Marketers Expand Global Reach with Day Software and Translations.com


Thursday, 3 June, 2010

New Globalization Solution Accelerates Time-to-Market for Localized Web Presences and Global Marketing Campaigns


BOSTON, Jun 03, 2010 (BUSINESS WIRE) -- Day Software, (SIX: DAYN, OTCQX: DYIHY), a provider of open, standards-based content management and content infrastructure software, and Translations.com, the world's largest privately-held provider of language services and translation-related technologies, today announced a joint solution to enable online marketers to rapidly launch new local market web presences and global marketing campaigns. Translations.com extends Day CQ5's support for global brand marketing with a new pre-built integration to accelerate and optimize the translation and localization process. With this solution, online marketers can drive greater brand awareness and campaign effectiveness with websites tailored to the unique requirements of a specific country or region. Day customers can immediately download and evaluate the Translations.com extension through Day's newly announced PackageShare service.


The joint solution allows online businesses to create new marketing content, campaign sites or promotions and quickly adjust them to meet regional and linguistic needs. Content is automatically routed by CQ5 to Translations.com's GlobalLink for immediate translation and localization for an optimized site experience. In-country marketing managers can review, edit and approve any localized copy in CQ5, providing a simple, seamless and efficient process for accelerating the release of new global campaigns.


"Driving online brand awareness and demand in new geographies requires tailoring your site and campaigns to the local market," said Kevin Cochrane, chief marketing officer of Day Software. "Marketers need to not only ensure their global web presences and campaigns are offered in appropriate languages, but also that the entire online experience is tailored to the unique requirements of any local market. With both CQ5 and Translations.com GlobalLink, online marketers now have a best-in-class solution for efficiently managing the globalization process."


"This seamless integration makes it easy for marketers to support global growth and deliver targeted sites and campaigns for new international markets," said Tim Coughlin, vice president of marketing and business development at Translations.com. "With the pre-built integration now available for download from PackageShare, marketers can accelerate time-to-market for their new global marketing and campaign efforts."


Day's Cloud-hosted PackageShare service is an online catalog of ready-to-use web components, integrations and complete content applications. Day Software customers and partners can connect to PackageShare directly from within Day CQ5 and CRX to download, install and subscribe to new updates for any public or private package. Translations.com's new PackageShare solution is a highlighted and recommended package on the PackageShare homepage for online marketers driving global brand marketing initiatives.


For an overview of the joint solution, view the recorded webinar with Day Software and Translations.com, "Transform Your Site into a Multi-lingual Customer-Centric Online Experience," now available on Day's website at http://www.day.com/globalbrandmktg.


About Day - www.day.com

Day Software is the ECM pioneer that leading global enterprises rely on for their Web 2.0 content application and content infrastructure needs. Day's Content Repository Extreme (CRX) is the industry's leading Java Content Repository (JCR) that provides unique virtualization services to consolidate legacy repositories and unique cloud computing services to lower IT operational costs. Day's CQ5 platform provides industry-leading Web Content Management, Digital Asset Management and Social Collaboration in a single, unified suite and won the 2009 InfoWorld Technology of the Year Award for "Best Web CMS."


Day is an international company with headquarters in Basel, Switzerland and Boston, Massachusetts, traded since April 2000 on the SIX Swiss Exchange, and "Over the Counter" (OTC) as American Depositary Receipts (OTCQX:DYIHY). Day's customers are worldwide leading global enterprises, including: Adobe, Audi, Volkswagen, Daimler, General Motors, Nissan, Newsweek, MTV Networks, Virgin Media, University of Phoenix, InterContinental Hotels Group and McDonald's.


About Translations.com

Translations.com is a leading provider of software, website and enterprise-wide localization services, as well as localization-related technology products. Translations.com solutions allow customers to conduct business more effectively in international markets. The company has a global presence on four continents and services a variety of clients with dedicated practice groups for every major industry. Translations.com is part of the TransPerfect family of companies. For more information, please visit www.translations.com.