Newmarket International Launches Globalized Platform with Basis Technology
Cambridge, MA Basis Technology today announced the successful launch of a newly globalized product from Newmarket International, the leading provider of hospitality sales and catering software solutions. Newmarket International continues to expand its business overseas, including the rapidly growing markets in China.
Newmarket International partnered with Basis Technology to internationalize its Delphi Sales and Catering software. Basis provided a complete internationalization assessment and proposed a project plan which resulted in a joint development, allowing Newmarket International to minimize engineering expenses by doing work in the areas with which they were most familiar, and outsourcing the rest to Basis.
The implementation included reengineering the products to add Unicode support for Chinese, Japanese and Korean, as well as allowing the capability to seamlessly add other languages in the future. As a result, Delphi now allows users to enter text in any language and freely mix language and cultural settings within its databases, which in turn provides its customers with a globalized platform.
"China is a very important and exciting market for us. When a Chinese client approached us for a fully supported Asian language version of Delphi, we went to Basis Technology for an internationalization solution because of their proven expertise and success in the industry," said Richard Bibbins, CTO at Newmarket International. "We're confident our users will benefit from the high level of consistent quality we can now provide, regardless of language or border barriers."
"We are delighted to have enabled Newmarket International to reach out and expand into new markets with a global product, and are proud to have played a role in the launch of Delphi Version 9.3," said Wendy Sheehan, VP of Engineering at Basis Technology.
About Basis Technology: Basis Technology (www.basistech.com) provides software solutions for multilingual text mining and information retrieval applications. The company's Rosette Linguistics Platform is a suite of high-performance, robust, interoperable software components designed for applications that analyze and process all the world's languages.
Top-tier software vendors, content providers, multinational enterprises, and government agencies rely on Basis Technology's solutions for Unicode compliance, language identification, multilingual search, normalization, transliteration, and entity extraction. Clients include industry leaders America Online, Cisco, Convera, Endeca, FAST, Google, Hewlett-Packard, L.L Bean, Microsoft, Oracle, SAS, Symantec, Verity and Yahoo. Government contractors include BBN, CACI, Lockheed Martin, MITRE, Northrop Grumman, and SAIC.
Company headquarters are in Cambridge, Massachusetts, with branch offices in San Francisco, California; Washington, D.C.; and Tokyo, Japan. For more information, visit www.basistech.com or call 800-697-2062.
About Newmarket International: Newmarket International, Inc. (www.newmarketinc.com) is the leader in delivering sales, group catering and banquet software solutions to the global hospitality and entertainment industries. The Delphi￢ﾄﾢ suite of business solutions can be found in hotels, casinos, visitor bureaus, meeting arenas and convention centers throughout the world. Newmarket International has over 70,000 users worldwide, with over 5,000 installations in 69 countries. Newmarket International￢ﾀﾙs headquarters is located in Portsmouth, New Hampshire, with international offices in London, Barcelona, Singapore and Sydney.
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