E.g., 11/13/2019
E.g., 11/13/2019

Multilingual Content Management to be Spotlighted at 2007 AIIM Conference & Expo


Tuesday, 20 March, 2007

Globalization and Localization Association (GALA) to host Language Technology and Services Pavilion

Newton, MA, USA -- The AIIM Conference & Expo, the enterprise content and information management event, and GALA, a highly regarded international association for the translation, internationalization and localization industry, today unveiled the Language Technology and Services Pavilion at the 2007 AIIM Conference & Expo. The pavilion, which will showcase GALA member companies, will focus on the hot topic of multilingual content management.

The AIIM Conference & Expo will be held at the Boston Convention & Exposition Center from April 16-19, 2007. Suppliers and end users attend the conference and expo each year to find the tools and technologies for capturing, managing, storing, distributing, and managing documents and data.

The GALA Language Technology and Services Pavilion will bring expo participants in contact with cutting edge products and services that make multilingual content management possible. Through this collaborative effort, the pavilion will provide AIIM attendees with a first-time opportunity to learn about how multilingual content fits into content management strategies as a whole. GALA member companies will present a range of products and services from translation and localization services to technology platforms for managing large volumes of multilingual content.

Visitors to the pavilion will receive a free copy of the Guide to Multilingual Content Management published by MultiLingual magazine.

"This initiative is part of GALA's continuing effort to provide education and awareness of services and technology solutions for companies that operate or seek to operate in multiple languages," said Laura Brandon, GALA Association Development Manager. "Localization of products and content ultimately strengthens understanding between companies and their consumers."

"We are thrilled to be working with GALA and believe the Language and Technology Services Pavilion will be a highlight of the expo hall," said Patrick Gallagher, Event Director - AIIM Conference & Expo. "This new pavilion adds a much needed international focus on the technologies and strategies that are available to our attendees for globalizing content."

In conjunction with the pavilion, GALA will host a 30-minute presentation entitled, "Global Content Management: Creating and Supporting a Global Content Application and its Surrounding Business Processes" at the Expo's Product Showcase Theater on Tuesday April 17. This session will be presented by GALA Advisory Council member and president of Common Sense Advisory, Don DePalma.

DePalma, whose session will give an overview of core technology requirements for global content management, comments that, "Information flows across borders more easily than people or products. Over the last year we have noticed a growing number of firms interested in letting their content flow where it will have the most value. They have reacted to Common Sense Advisory's research findings, such as "Can't Read, Won't Buy," in which many of our 2,430 non-Anglophone survey respondents told us unequivocally that they won't buy in any language but their own. Their preferences are driving many businesses to build global into their systems and designs."

About GALA
Gala is an international non-profit association that promotes translation services, language technology and language management solutions. The member companies worldwide include translation agencies, localization service providers, globalization consultants, international specialists and technology experts. GALA companies share a commitment to quality, service and innovation in helping clients reach global markets. For more information about GALA visit www.gala-global.org.

AIIM Conference & Expo
The AIIM Conference & Expo is the largest content and information management event showcasing the technologies, services and strategies that help IT and business executives create business value from their information assets.

About AIIM - The ECM Association
AIIM is the international industry association connecting users and suppliers of enterprise content management (ECM) technologies - tools and methods used to capture, manage, store, preserve, and deliver content in support of business processes. For more than 60 years, AIIM has been a neutral and unbiased source for education and industry information, standards, advocacy, and community.

About Questex Media Group, Inc.
The AIIM Conference & Expo is produced by Questex Media Group, Inc. ( www.questex.com), a global diversified business-to-business integrated media provider, headquartered in Newton, MA. Questex serves multiple industries including technology, beauty, travel, hospitality, leisure, home entertainment, industrial and specialty services through a range of well-established, market-leading publications, events, interactive media and integrated marketing services. The company's properties include 23 trade publications, 50 websites, 25 conferences and tradeshows. Questex has more than 400 employees in offices throughout North America, South America, Asia and Europe.