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Motorola Teams up with SDL to Ensure High Quality Translation in Local Markets

SDL plc

Thursday, 11 September, 2008

Customers enjoy swifter roll-out of web-based marketing offers

Maidenhead, U.K. (11th September 2008) – SDL, the leading provider of Global Information Management (GIM) solutions, today announces it has been selected by Motorola, Inc to provide a GIM solution to support its corporate websites, including the Hellomoto, MyMotorola and MotoLab sites. The handset manufacturer selected SDL to improve quality of translation and an enhanced consistency of local content for its global marketing collateral.

Motorola’s Global Interactive Marketing Group required a means by which it could disseminate new marketing collateral across its regional websites, and be assured of the highest quality of localized content. Previously, regional teams would create and publish their own local content in a decentralized way. This caused problems with inconsistent branding and terminology across each of the local sites.

Motorola is using the services of SDL’s in-house, in-country translators, to localize original content into 25 languages for regional teams to use, as part of a more centralized approach.

“In this global economy, translation quality is rising on the corporate agenda, as poor translations alienate local audiences.” says Garry Levitt, Business Unit Director at SDL. “By using local, in-house translators, we are able to set corporate standards and rules for translations that are strictly adhered to.”

“The time spent creating localized copy can be considerable for many global organizations,” comments Levitt. “Being able to control the creation and localization of content, according to well-defined, repeatable processes, is allowing these companies to maximize re-use and is driving consistent brand and messaging. SDL is enabling Motorola to make cost-savings by re-using content and reduce the time taken to get new marketing initiatives out to its customers.”

For more information on how companies are managing their brand please visit http://www.sdl.com/Operationalbrandmanagement